Co-op
CRM Adviser
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CRM Adviser
£38,000 to £45,000 plus great benefits (Work Level 6A)
12-month fixed-term contract
Manchester City Centre, in this role you’ll work in a hybrid way splitting your time between home and coming into the office at least once a week (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy).
About the Role
We're looking for a motivated, customer-focused CRM Adviser to join our Life Services Marketing team at Co-op during an exciting period of growth and investment in new technology. CRM (Customer Relationship Management) plays an important role in helping us deliver personalised communications and experiences across our Insurance, Funeralcare and Legal Services businesses, supporting customers through some of life's most important moments.
Why this job matters
The right communication at the right time can make a real difference. Using customer insight, data and testing, you'll help create engaging CRM campaigns and customer journeys that build trust, strengthen relationships and support business growth. You'll also make sure our communications are relevant, compliant and genuinely useful to the people receiving them.
What you'll do
- Plan and deliver CRM campaigns across a range of channels, including email, SMS, direct mail, outbound calling and in-product messaging
- Support the creation and optimisation of customer journeys, balancing customer needs with regulatory and compliance requirements
- Launch campaigns and test initiatives within agreed timescales, carrying out thorough quality assurance checks to make sure everything is accurate and customer-ready
- Manage audience segmentation, data selections and suppression processes to ensure communications reach the right customers at the right time
- Work with colleagues across creative, content and product teams to coordinate campaign briefs, assets and delivery plans
- Monitor campaign performance and turn data into actionable insights, identifying opportunities to improve engagement, conversion and retention
- Support A/B and multivariate testing activity, helping us continuously learn, optimise and improve customer experiences
- Collaborate with internal specialists, CRM platform teams and external partners to ensure all activity meets legal, regulatory and governance requirements
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What you'll bring
We're committed to making our roles accessible to everyone, so we only ask for the minimum criteria. To thrive in this role, you'll need:
- Experience supporting or delivering CRM, customer lifecycle or direct marketing campaigns
- Working knowledge of CRM and marketing automation platforms, such as Salesforce or similar tools, alongside email production platforms such as better.email or equivalent
- Experience working with customer data, audience segmentation and campaign targeting
- Excellent attention to detail, with the ability to carry out thorough quality assurance checks and manage multiple campaigns effectively
- Confidence interpreting campaign performance data and using insights to recommend improvements
- Experience working within a regulated or compliance-led environment
- A collaborative approach, with the ability to build strong relationships and work effectively with a range of teams and colleagues
Why Co-op?
At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:
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- An annual bonus (based on personal and business performance)
- 28 days holiday (rising to 32 with service) plus bank holidays
- A pension with up to 10% employer contributions
- Access to a subsidised onsite gym (at our Manchester HQ)
- 30% discount on Co-op products and 10% off other brands
- Stream – early access to a percentage of your pay as you earn it
- Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
- 24/7 colleague support service
- Training and support for your development and career progression
- Cycle-to-work scheme
A place you’ll belong
We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.
We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.
Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion.
As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.
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