Harnham
CRM Analyst
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CRM Analyst
London | 35k + Bonus + Benefits
This is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.
The Company
They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.
The Role
As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.
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Responsibilities include:
- Defining and building customer audiences for CRM and digital marketing campaigns
- Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations
- Creating and maintaining data fields and aggregations to support campaign targeting
- Supporting the optimisation of CRM data and audience segmentation strategies
- Automating reporting processes and enhancing dashboard functionality
- Ensuring data quality, governance, and compliance within customer targeting activities
- Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns
- Identifying opportunities to improve campaign execution and marketing ROI
Your Skills & Experience
- Strong experience using SQL for data extraction, manipulation, and analysis
- Experience supporting CRM, lifecycle marketing, or customer targeting activities
- Ability to analyse large datasets and translate findings into business recommendations
- Knowledge of campaign performance analysis and customer segmentation
- Experience working with reporting tools and dashboards
- Strong problem-solving skills and excellent attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong stakeholder management and communication skills
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What They Offer
- Competitive salary
- Performance-related bonus
- Generous pension contribution
- Private healthcare
- Enhanced family leave policies
- Additional wellbeing allowance and wellbeing support
- Comprehensive holiday entitlement
- Ongoing learning and development opportunities
- Clear career progression within a growing analytics and marketing function
How to Apply
If you're a CRM Analyst with strong SQL and campaign analytics experience and are looking for an opportunity to make a measurable impact, apply today through Harnham.
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