Harnham
CRM Analyst
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CRM Analyst
London (Hybrid) | Salary up to £35,000
Looking to take the next step in your CRM and data analytics career? This is a great opportunity to join a well-established consumer-focused organisation where you'll play a key role in delivering targeted marketing campaigns, analysing customer behaviour, and helping to drive data-led decision-making across the business.
The Company
They are a recognised organisation with a strong customer focus and a commitment to leveraging data and technology to improve customer engagement. Operating at scale, they invest heavily in digital capabilities, analytics, and customer experience. This role sits within a collaborative team where you'll have the opportunity to work with a broad range of stakeholders and contribute to impactful CRM initiatives.
The Role
As a CRM Analyst, you will support the delivery and optimisation of CRM campaigns through audience selection, campaign analysis, and customer insight generation.
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Responsibilities
- Building and defining customer audiences for targeted CRM campaigns
- Using SQL and analytical tools to evaluate campaign performance and generate actionable insights
- Supporting the optimisation of customer targeting strategies across multiple communication channels
- Creating and maintaining campaign data fields and customer data aggregations
- Automating reporting processes and contributing to dashboard improvements
- Ensuring audience selections are accurate, compliant, and aligned with governance requirements
- Collaborating with stakeholders across marketing, data, and technology teams to deliver successful campaigns
- Recommending improvements based on campaign performance and customer behaviour analysis
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Your Skills & Experience
- Strong SQL skills and experience working with customer or marketing data
- Ability to analyse large datasets and identify meaningful trends and insights
- Experience supporting CRM, customer analytics, or marketing campaigns
- Excellent problem-solving and troubleshooting capabilities
- Confidence working independently and managing multiple priorities
- Strong attention to detail and a focus on data accuracy
- Comfortable learning new tools, technologies, and processes
- Excellent communication and stakeholder management skills
How to Apply
If you're interested in this CRM Analyst opportunity and want to develop your skills within a data-driven environment, apply today to learn more.
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