WeComm
CRM Analytics & insight analyst
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The Role
This is a CRM Analytics & Insight Analyst position sitting inside the Digital team, reporting into the CRM Customer Engagement Manager. The job is focused specifically on measuring and improving CRM performance — analysing email and app campaign data, building and maintaining Tableau dashboards, evaluating A/B test results, and using customer segmentation to help target campaigns more effectively. It's a hands-on, delivery-focused analyst role rather than a management position, working closely with the CRM, Marketing, and wider Digital teams, with a strong emphasis on turning data into clear, actionable recommendations that senior stakeholders can act on quickly.
The Brand
This opportunity is with a major UK retailer with a well-established, growing Digital function that's investing heavily in its CRM programme. The business operates at genuine scale, with a customer base large enough to warrant dedicated analytics support purely for CRM performance, separate from broader digital or product analytics. It's a fast-paced, rapidly developing environment, and the team is described as growing and innovative — the kind of setting where someone can genuinely shape how CRM measurement and reporting evolves, rather than simply maintaining an existing process.
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The Person
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Alisha is a strong, well-progressed analytics and insights professional with over six years of experience, all of it inside recognisable UK retail brands — Superdrug, Space NK, and currently Kingfisher. She's built a genuine track record of translating complex data into commercially meaningful recommendations, including a standout piece of work at Space NK where she grew a customer insight-sharing programme into a real revenue-generating product, doubling brand participation and beating revenue targets by 43%. She's technically capable (SQL, Tableau/Power BI, GA4), comfortable presenting to senior leadership both internally and externally, and has started mentoring junior analysts in her current role. Her one gap against this specific role is that her experience sits in broader customer/commercial insight rather than CRM-specific campaign and lifecycle work — worth being upfront about, though her core analytical and stakeholder skillset would very likely transfer well.
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