Gleeson Recruitment Group
CRM and Digital Manager
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CRM & Digital Operations Manager
Are you a CRM and digital marketing specialist looking to take ownership of sophisticated customer journeys, marketing automation and omnichannel engagement programmes within a growing healthcare business?
We're partnering with a leading organisation in the healthcare and consumer health sector to appoint a CRM & Digital Manager. This is a fantastic opportunity to play a key role in developing digital engagement strategies, optimising customer experiences and driving the effectiveness of marketing campaigns through data-driven decision making.
The Opportunity
Reporting into the marketing function, you'll be responsible for creating and managing automated customer journeys, developing compelling digital content and maximising engagement across multiple channels.
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You'll work closely with marketing, IT, customer-facing teams and external partners to ensure seamless campaign delivery, data integrity and continuous optimisation of digital performance.
Key Responsibilities
- Design and manage automated customer journeys within Salesforce CRM.
- Build audience segmentation strategies to deliver personalised communications.
- Develop and execute email marketing campaigns and nurture programmes.
- Create engaging digital content across web, email, video and webinar channels.
- Drive SEO initiatives to improve visibility, traffic and customer engagement.
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About You
- Proven experience in CRM, marketing automation or digital marketing.
- Strong hands-on experience with Salesforce Marketing Cloud and Journey Builder.
- Understanding of customer journey mapping and omnichannel engagement.
- Experience creating and optimising digital content.
- Knowledge of SEO best practices and digital performance metrics.
If you're passionate about leveraging CRM and digital channels to create exceptional customer experiences, we'd love to hear from you.
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