Boux Avenue
CRM and Loyalty Manager
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Who are we?
Boux Avenue is the cool, young, London-based lingerie, nightwear, and swimwear brand, with 27 stores across the UK and a thriving ecommerce business at www.bouxavenue.com. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team. Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort, and fit, backed up with the offer of a free and expert bra fit service in all of its stores. No matter what your age, size, or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-40, A-H cups, and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you're looking for everyday essentials or something a little sexier.
The Role
We are looking for a CRM and Loyalty Manager to join our dynamic team to help further grow our customer lifetime value and retention across our digital and store channels. As an ambitious business with an entrepreneurial spirit, you will lead and deliver our CRM and Loyalty strategy; managing all campaigns and activities including Email, Text, Digital Media, In-Store communications, and our loyalty scheme; as well as exploring new opportunities. This is a role with lots of scope to really make a difference, using creative ideation and data-led insights to drive customer relationship management with community, content, and engagement at the heart.
Main Duties & Responsibilities
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- Develop and further evolve our CRM strategy to maximise customer lifetime value and increase customer loyalty
- Lead the further development of our loyalty scheme across Digital & Store channels
- Full responsibility for the CRM budget
- Take advantage of the full capabilities of the CRM system and own the relationship with our CRM platform provider (Ometria)
- Develop and take full ownership of in-life marketing contact journeys for multi-channel retention, growth, and re-activation lifecycle campaigns
- Train & develop our CRM Executive to provide best-in-class content & customer experience for broadcast customer communications across email, text & digital
- Improve and evolve the automation of lifecycle communications, working alongside our agency and digital team to shape the future of the loyalty proposition and ensure loyalty campaigns increase customer lifetime value
- Draw actionable insights from reports, implement best practices, run tests & trials, and forecast commercials to measure the impact and improve our customer lifetime value
- In collaboration with the wider Marketing team, further develop our store communications plans to continue to engage store colleagues with the loyalty scheme and continue to drive high rates of customer data capture
- Develop community through loyalty and customer channels, reigniting and driving our customer’s engagement with the brand
- Keep up to speed with the latest innovations and market trends and propose new initiatives / technologies / platforms to increase customer lifetime value
- Work closely with the Marketing and Digital and Trading team to build strong collaborative relationships
- Ensure good database quality & health from our email & text captures to ensure high deliverability
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What would we like to see in you?
- Results focused with strong business acumen and a desire to deliver work of the highest quality
- Strong interpersonal skills, with the ability to work effectively and build strong working relationships with both internal stakeholders and external agencies and partners
- A relentless drive to succeed and overcome obstacles along the way
- Entrepreneurial mindset with a balanced approach to risk-taking
- Resilient and comfortable working in a fast-paced and changeable environment (you’ll be able to keep your cool and thrive on a challenge)
- Proven experience and a strong track record driving improvements in Customer Lifetime Value and email marketing
- Experience working in CRM/Loyalty within a consumer brand, ideally for a fashion brand
- Strong knowledge of CRM platforms & email marketing
- Excellent CRM data analytics skills are essential to drive performance
- Proven organizational skills with high attention to detail
- Creative eye and flair for design
- A high level of accuracy with great copywriting skills
- International experience a bonus as we look to expand our reach beyond the UK
Our benefits?
- Competitive salary
- Fun and collaborative working environment
- 33 days holiday, inclusive of the usual bank holidays
- 1 additional day in Q4 given as a wellbeing day
- Regular social events
- Eligible to join the enhanced pension scheme after 12 months service
- Staff discounts across the brands within Theo Paphitis Retail Group (Ryman, Robert Dyas, and London Graphic Centre)
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