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CRM Campaign Delivery Consultant – Lifecycle & Customer Engagement (Optimove)
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CRM Campaign Delivery Consultant – Lifecycle & Customer Engagement (Optimove)
Contract: Initial 3 months – potential extension to 12 months
Start: October
Rate: £285 p/day OUTSIDE IR35
Location: Remote – UK based
Client: International gaming business
Language: Portuguese strongly preferred; Spanish also considered
We’re looking for an experienced CRM Consultant to support an international gaming business on an initial 3-month engagement, with strong potential to extend to 12 months.
Working closely with the existing CRM team, you’ll initially conduct a review of their customer journeys, campaigns and current CRM approach, identifying opportunities for improvement and areas where best practice can be introduced.
From there, you’ll help the team improve how the CRM function is organised, looking at processes, ways of working, capability and potential skills gaps.
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This is a consulting-led role rather than purely campaign execution, so we’re looking for someone who combines strong CRM and lifecycle marketing expertise with the ability to assess an existing operation and provide practical recommendations.
Key responsibilities
- Review existing CRM campaigns and customer journeys
- Identify gaps and opportunities across the customer lifecycle
- Recommend CRM, campaign and journey best practices
- Review existing processes and ways of working
- Help improve the organisation and effectiveness of the CRM function
- Identify capability and skills gaps within the team
- Work collaboratively with CRM and wider stakeholders
- Support the implementation of recommendations where required
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What we’re looking for
- Strong CRM, lifecycle marketing, retention or customer engagement experience
- Previous CRM consulting, transformation or optimisation experience
- Experience reviewing and improving customer journeys and campaign programmes
- Strong understanding of CRM operating processes and best practice
- Portuguese language skills are strongly preferred
- Spanish speakers will also be considered
- Experience with Optimove would be highly beneficial
- Gaming, iGaming, betting or another high-frequency B2C background would be advantageous
This is a fully remote UK-based contract starting in October, initially for 3 months with the potential to develop into a longer-term 12-month engagement.
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