CRM & Client Data Manager

Blue Legal is partnering with a leading UK law firm to recruit a CRM & Client Data Manager to join its Business Development and Marketing team. The successful candidate will take ownership of the firm's CRM strategy and systems, driving improvements in data quality, user adoption and client insights. This is an excellent opportunity for an experienced CRM professional to play a key role in delivering a firm-wide approach to CRM and supporting wider business growth.

The Responsibilities:

• Lead the implementation and ongoing development of the firm's CRM strategy, advising on best practice and driving the successful adoption of new systems and processes.
• Manage and maintain CRM and client data, establishing policies and procedures around data quality, data entry, preference management, deletion and ongoing maintenance.
• Act as the firm's CRM subject matter expert and primary point of contact, providing guidance and support to the Business Development and Marketing team, fee earners and wider stakeholders.
• Develop and deliver CRM training for new joiners, fee earners and business services teams, championing the system and driving behavioural change across the firm.
• Produce reporting and analytics to support key client programmes, marketing campaigns, events, mailings and client targeting initiatives, translating data into actionable business insights.
• Manage relationships with external CRM and technology suppliers, while working closely with IT, Finance and other business services teams on system integrations and development opportunities.
• Ensure CRM processes remain compliant with GDPR and relevant regulations, while monitoring developments in CRM and email marketing technology and recommending opportunities for further investment and improvement.