Harnham
CRM Consultant (Customer.io / Braze)
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CRM Consultant (Customer.io / Braze) - Contract
Agency - Subscription Client
£250-£300 per day - Outside IR35
UK - Remote
This is an opportunity to join a growing digital consultancy supporting a high-growth mobile app subscription business through its next phase of CRM maturity. Following a major app migration, the focus has shifted towards unlocking customer value through lifecycle marketing, behavioural insights and data-led growth initiatives. The successful contractor will act as a strategic partner, helping shape CRM programmes that drive engagement, subscriptions and revenue.
The Company
They are a digital agency that operates as an extension of their clients' marketing and CRM functions. Their work combines customer engagement, lifecycle marketing and data-driven decision making to help clients improve retention and commercial performance. The team is collaborative, remote-first and values proactive thinking, experimentation and measurable business impact.
The Role and Deliverables
- Manage and optimise CRM activity across email, push notification and in-app messaging channels using Customer.io and similar customer engagement platforms.
- Develop and recommend lifecycle marketing strategies that improve customer engagement, subscription conversion and retention.
- Analyse customer behaviour and performance data within GA4 and related analytics tools to identify growth opportunities.
- Partner with developers to ensure customer events, attributes and tracking frameworks are correctly implemented and maintained.
- Create campaign briefs, customer journeys and audience segmentation strategies based on lifecycle stage and behavioural insights.
- Deliver a proactive CRM growth roadmap and optimise existing programmes to improve performance and commercial outcomes.
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Your Skills & Experience
- Strong experience with Customer.io, Braze or Iterable in a CRM, lifecycle marketing or customer engagement environment.
- Demonstrable capability in developing CRM strategies and lifecycle programmes that drive measurable business outcomes.
- Confidence using GA4 to analyse customer behaviour and inform CRM decision making.
- Experience working with developers to implement event tracking, customer attributes and data integrations.
- Strong understanding of audience segmentation, personalisation, consent management and customer journey optimisation.
- Ability to communicate recommendations clearly, influence stakeholders and act as a trusted client partner.
- Experience within subscription-based, mobile app or retention-focused businesses is highly desirable.
- Exposure to Firebase or similar mobile analytics platforms would be beneficial.
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How to Apply
If you are a strategic CRM Consultant with Customer.io, Braze or Iterable expertise and a passion for using customer data to drive growth, please apply with your latest CV for consideration.
Desired Skills and Experience
- Strong experience with Customer.io, Braze or Iterable in a CRM, lifecycle marketing or customer engagement environment.
- Demonstrable capability in developing CRM strategies and lifecycle programmes that drive measurable business outcomes.
- Confidence using GA4 to analyse customer behaviour and inform CRM decision making.
- Experience working with developers to implement event tracking, customer attributes and data integrations.
- Strong understanding of audience segmentation, personalisation, consent management and customer journey optimisation.
- Ability to communicate recommendations clearly, influence stakeholders and act as a trusted client partner.
- Experience within subscription-based, mobile app or retention-focused businesses is highly desirable.
- Exposure to Firebase or similar mobile analytics platforms would be beneficial.
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