GROWTH SHOP
CRM Copywriter
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Core Purpose
GrowthShop is looking for a CRM Copywriter who understands that great email and SMS copy is more than clever writing, it is a commercial tool.
You’ll write lifecycle and campaign messaging for ecommerce brands, translating customer insight, CRM strategy, offers, and brand positioning into copy that earns attention and drives action.
This role is ideal for a writer who understands both brand and performance.
Key Responsibilities
- Write high-performing email and SMS copy across campaigns and lifecycle flows.
- Develop:
- Subject lines
- Preheaders
- Headlines
- Body copy
- CTAs
- SMS
- Microcopy
- Write across lifecycle journeys including:
- Welcome
- Browse abandonment
- Cart/checkout abandonment
- Post-purchase
- Replenishment
- Win-back
- Product launches
- Promotions
- Retention campaigns
- Translate CRM strategy, audience segments, offers, and customer insights into persuasive messaging.
- Adapt tone of voice across different brands and audiences.
- Write with mobile-first and conversion-focused principles.
- Develop and test different messaging angles, hooks, offers, CTAs, and subject lines.
- Collaborate closely with CRM Strategists, Designers, and CRM Executives.
- Use performance data to improve future messaging.
- Research customer reviews, products, competitors, and customer motivations.
- Contribute copy and strategic thinking to audits, pitches, and new-business opportunities.
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What we're looking for:
- 2–5+ years of copywriting experience.
- Experience in ecommerce, DTC, lifecycle marketing, performance marketing, or an agency environment preferred.
- Exceptional written English.
- Strong grammar, editing, and proofreading skills.
- Demonstrated ability to write conversion-focused email and SMS.
- Strong understanding of customer psychology and direct-response principles.
- Ability to develop and maintain different brand voices.
- Comfortable writing short-form and long-form messaging.
- Strong understanding of mobile-first communication.
- Highly collaborative and comfortable working from strategy and creative briefs.
- Portfolio demonstrating ecommerce, CRM, email, SMS, or performance copy required.
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What success looks like:
- Copy reflects the strategy, audience, offer, and brand voice.
- Messaging contributes to improved engagement and revenue.
- Copy is delivered on time and requires minimal rework.
- You actively use performance data to improve your writing.
- Your messaging insights contribute to a broader CRM strategy.
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