Skin Rocks
CRM Email Marketing Coordinator
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The Company
Skin Rocks Limited, founded by Caroline Hirons, is a skincare company underpinned by education, authenticity, and authority. Team Skin Rocks is a powerhouse business with an ever-growing portfolio of projects and campaigns that celebrates and showcases every facet of skincare.
The Role
We are seeking an experienced and motivated CRM Coordinator to support the delivery of our CRM and loyalty strategy. Reporting to the CRM and Loyalty Manager, this role will support the BAU execution of email, SMS, and push notification marketing efforts at Skin Rocks.
Responsibilities:
Email Campaign Management:
- Develop, schedule, test, and deploy email campaigns and push notifications.
- Help to develop strategies for database segmentation to improve relevancy/personalization and target specific customer groups effectively.
- Collaborate with content and design teams to ensure emails are engaging and on-brand.
CRM Coordination:
- Assist in developing and executing the Skin Rocks app CRM calendar.
- Contribute to CRM reporting, ensuring customer data accuracy and database management.
- Manage initiatives to expand the email subscriber base and minimise churn.
- Aid in defining and automating key customer journey steps, providing actionable insights through tailored reporting.
- Collaborate with marketing and e-commerce teams to enhance customer relationships and conversion rates.
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Loyalty Program Support:
- Monitor and report on loyalty program performance metrics.
- Develop and execute loyalty-specific email marketing campaigns to drive customer retention and engagement.
- Analyse customer insights and data to support the optimisation of loyalty strategies.
Skillset, Experience, and Qualifications
- A minimum of 2 years of experience in CRM/Email marketing or related campaign management.
- Proven experience with CRM systems, particularly Klaviyo is desirable.
- Design experience using Figma or equivalent platform is desirable.
- Strong analytical skills, with the ability to manage data, perform segmentation, and derive insights.
- Excellent verbal and written communication skills.
- A problem-solving mindset with the ability.
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Skin Rocks operates on a fully inclusive hiring policy, without exceptions. Our one prerequisite is that you are the best at what you do.
Annual Basic Salary:
Dependent on experience
Employee Benefits:
- 25 days annual leave, plus an extra day off to celebrate your birthday
- Annual discretionary bonus
- Contributory pension scheme
- Private medical membership
- Life insurance
- Staff discounts
- Product allocation / gifting
- Enhanced parental leave policies
- Wellbeing support
- Optional remote Monday and Fridays (subject to business needs)
- Training & development support
Full benefit details and eligibility criteria, available upon joining.
To apply, please email your CV and covering letter to: irock@carolinehirons.com
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