Enjoy Travel
CRM & Email Marketing Manager
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CRM and Email Marketing Manager
Enjoy Travel and FHR are looking for a CRM and Email Marketing Manager to own our email and lifecycle marketing across both brands — driving customer engagement, revenue and loyalty through smarter, more personalised communications.
This is a hands-on role for someone who lives in Klaviyo, thinks in segments and flows, and is just as comfortable analysing a performance report as they are briefing a campaign with a commercial partner.
What you'll be doing:
- Developing and executing CRM and email marketing strategies across the customer lifecycle, promotions and editorial content
- Planning and delivering regular campaigns — offers, newsletters, travel content and partner promotions
- Building, managing and optimising automated customer journeys and lifecycle flows in Klaviyo
- Developing segmentation and targeting strategies so customers get relevant, personalised communications
- Managing customer data and database health, with a focus on deliverability and engagement
- Analysing campaign and flow performance against key KPIs, and spotting opportunities to improve engagement, conversion and revenue
- Testing send frequency, timing, content and CTAs to keep improving performance
- Working closely with internal teams and commercial partners to turn products, promotions and travel content into effective CRM campaigns
- Supporting the migration and consolidation of the Enjoy Travel and FHR Klaviyo accounts
- Using customer and campaign data to inform CRM strategy in line with wider commercial goals
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What we're looking for:
- Proven hands-on experience running CRM/email marketing in Klaviyo (non-negotiable — this role lives in the platform)
- A strong grip on segmentation, lifecycle automation and deliverability best practices
- A data-driven mindset — comfortable turning performance data into a testing and optimisation roadmap
- Commercial instinct: you think beyond open rates to what's actually moving revenue
- Great collaboration skills — you'll work closely with commercial partners and internal teams to bring campaigns to life
- Must currently reside in the UK and hold the right to work here — we're not able to consider applicants based overseas or requiring visa sponsorship for this role
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To apply:
Send your CV along with a short cover letter that answers this:
"We're running a promotion — up to 20% off. Every travel brand's inbox is shouting the same discount. Write the subject line and preview text you'd use to make ours the one that gets opened, and tell us in a sentence why you went that way."
We're less interested in a "correct" answer and more in seeing how you think about cutting through inbox noise and selling an offer, not just announcing it.
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