ParentPay Group
CRM & Email Marketing Manager- FTC
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CRM & Email Marketing Manager - FTC
Department: Marketing
Employment Type: Fixed Term - Full Time
Location: Remote, UK
Reporting To: Olivia Balaban - Marketing Director
Description
We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio.
This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys.
We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications.
The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard.
Key Responsibilities
Email Content, Design & Campaign Execution
- Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
- Design professional, on-brand email layouts and content optimised for engagement and conversion.
- Write and refine compelling email copy aligned to brand tone and messaging.
- Ensure all communications are accurate, proof-read, and delivered to a high standard.
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Marketing Automation & Sales Sequencing
- Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
- Implement best practice across segmentation, personalisation, and journey logic.
Email Communications Coordination
- Support the planning and execution of the email communications calendar.
- Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.
Performance & Reporting
- Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
- Use insights to continuously improve campaign effectiveness and engagement.
Skills, Knowledge and Expertise
- Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
- Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
- Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
- Experience building email campaigns, automation workflows, and CRM-integrated forms.
- Strong design sensibility with the ability to create visually polished email communications.
- Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
- Confident copywriting skills for email and short-form marketing content.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Analytical mindset with the ability to interpret performance data and optimise campaigns.
- Detail-oriented with a strong focus on quality and accuracy.
- Collaborative and proactive, with the ability to work effectively within a cross-functional team.
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KPIs
- Timely and accurate delivery of email campaigns and communications.
- Improvement in email engagement metrics (open rates, CTR, conversions).
- Performance of automated journeys and sales sequences.
- Contribution to lead generation and lead-to-MQL conversion.
- Quality and consistency of CRM data capture via forms.
- Continuous improvement of campaign performance through optimisation.
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