Hays
CRM Executive
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Are you a commercially minded CRM or email marketing professional who enjoys combining campaign delivery with data-driven optimisation? This is an exciting opportunity to take ownership of customer communications across several eCommerce websites and brands, delivering targeted campaigns and automated journeys that increase engagement, retention, and revenue.
You will join a multi-brand eCommerce environment where CRM, email marketing, and commercial insight play an important role in driving online performance. Working as part of the eCommerce team, you will collaborate closely with marketing colleagues to support trading priorities, product launches, promotional campaigns, and seasonal activity. You will also work with an external affiliate marketing partner to help generate commercially valuable traffic and sales.
Your new role
As CRM Marketing Executive, you will take responsibility for the day-to-day management and optimisation of customer communications across several eCommerce websites.
You will manage the email marketing calendar and plan, build, test, and schedule broadcast campaigns. You will also manage and improve automated customer journeys covering the customer life cycle, including welcome, post-purchase, re-engagement, and promotional communications. Through effective audience segmentation and ongoing analysis, you will ensure campaigns are relevant, timely, and commercially focused.
A key part of the role will be monitoring CRM performance across revenue, conversion rate, click-through rate, open rate, unsubscribe rate, and customer engagement. You will test subject lines, creative, offers, content, segmentation, and send times, using the results to recommend future improvements.
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Alongside CRM activity, you will:
- Manage the relationship with the external affiliate marketing partner or network.
- Communicate promotions, product launches, and key trading activity.
- Monitor affiliate revenue, acquisition trends, and channel performance.
- Complete weekly analysis of product, brand, and category sales.
- Identify growth, decline, and emerging commercial trends.
- Translate marketing and sales data into clear, actionable recommendations.
- Highlight opportunities for additional marketing support and revenue growth.
This is a hands-on role offering the opportunity to combine CRM campaign execution, email automation, affiliate marketing, and commercial analysis. You will report to the Head of eCommerce and work closely with colleagues across the wider eCommerce and marketing functions.
What you'll need to succeed
You will have experience working within CRM, email marketing, eCommerce, or digital marketing, together with practical experience creating and managing email campaigns. You should also be confident working with email automation or customer journey platforms.
To succeed in this position, you will need:
- Strong analytical skills and confidence working with sales and marketing data.
- An understanding of customer segmentation, retention marketing, and life cycle marketing.
- Good working knowledge of Microsoft Excel.
- The ability to interpret data and turn findings into clear commercial recommendations.
- Excellent attention to detail when building, testing, and scheduling communications.
- Strong organisational and time-management skills.
- The ability to manage campaigns across multiple websites or brands.
- Strong written communication skills.
- A proactive, commercially focused, and improvement-led mindset.
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Experience using Ometria or a similar enterprise CRM or email marketing platform would be beneficial. Exposure to affiliate networks or agencies, Shopify or another headless or open-source eCommerce platform, Google Analytics, dashboard creation, and multi-brand eCommerce would also be advantageous.
You will be naturally curious about customer and sales performance, comfortable looking beyond headline figures, and confident presenting insights and recommendations to stakeholders. You will be able to work independently while collaborating effectively with the wider eCommerce and marketing teams.
What you'll get in return
- Salary of £35,000 - £38,000 per annum, dependent on experience.
- 30 days' holiday, including bank holidays, increasing with service.
- Life insurance.
- Cashback healthcare plan.
- Retail and high-street discounts.
- Discounts on company products.
- Cycle to Work Scheme.
- Additional enhanced benefits with service, including access to a company caravan and enhanced family-friendly benefits.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Jessica Dando now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Desired Skills and Experience
CRM Executive
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