The White Company
CRM Executive
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Our Role
We’re looking for a talented CRM Executive (BAU) to join our marketing team, within the CRM function.
You’ll play a key role in the day-to-day delivery and optimisation of our Email, App Push and SMS campaigns, helping to bring our BAU strategy to life across UK and international territories. Working closely with the CRM Manager (BAU), you’ll support planning and delivery of the BAU campaign calendar, brief Creative and Editorial teams, and work directly with our ESP agency to ensure every email is built and delivered to a high standard.
Acting as the bridge between trade priorities, creative execution and our external ESP partner, you’ll coordinate approvals, manage workflows and support the continuous improvement of our CRM output, always keeping the customer front of mind.
What you’ll be doing
- Support the CRM Manager (BAU) in planning and maintaining the BAU campaign calendar across Email, Push and SMS.
- Support the CRM Manager (BAU) with broader seasonal planning, helping shape seasonal CRM priorities, contributing ideas, and identifying opportunities to enhance customer experience and commercial outcomes.
- Create clear campaign briefs for Creative, Editorial and the ESP agency with defined objectives, audiences and requirements.
- Brief the ESP agency on campaign build, including layout, personalisation, segmentation, testing and send settings.
- Coordinate the creative and approval process, collating feedback and keeping campaigns aligned to trading and brand priorities.
- Liaise regularly with Trade and Buying & Merchandising to ensure the right products and categories are featured.
- Review test sends and proofs, checking links, copy, imagery, tracking and dynamic content before final sign-off.
- Ensure email and push content is consistent with wider brand messaging, online content and visual merchandising.
- Support A/B tests (e.g. subject lines, layouts, messaging or offers) and ensure variants are clearly briefed and implemented.
- Monitor day-to-day and on-going campaign performance, analysing key engagement and conversion metrics to identify trends, risks and optimisation opportunities.
- Produce weekly reporting updates and support deeper analysis for seasonal, promotional or event “wash-ups” — highlighting learnings and recommendations for continuous improvement.
- Maintain campaign documentation, calendars and process guides to support efficient and consistent ways of working.
- Monitor competitor Email and App activity, sharing best-in-class examples and ideas with the wider team.
- Build and maintain a positive, collaborative relationship with the ESP agency, acting as a key day-to-day contact for BAU campaigns.
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The Skills & Experience You’ll Need
- Experience in a marketing or CRM role coordinating email or digital campaigns, ideally in a B2C or D2C environment.
- Strong organisational skills, able to manage multiple campaigns, stakeholders and deadlines at once.
- Comfortable using data and reporting tools, with good Excel skills and confidence talking about performance and results.
- Clear written and verbal communication skills, with experience briefing creative teams and/or external agencies.
- Process-minded, used to working with calendars, critical paths and structured workflows.
- Stakeholder-management experience, working with teams such as Trade, Buying & Merchandising and Creative.
- Proficient in Microsoft Excel, Word and PowerPoint; familiarity with tools like Adobe Analytics is a plus.
- Naturally inquisitive with a ‘can-do’ attitude, always looking for ways to improve campaigns and customer experience.
- Curious about what makes campaigns successful and comfortable digging into results to find stories and opportunities.
- Detail-focused and proud of delivering high-quality, error-free work.
- A team player who builds strong relationships and is keen to grow their CRM skills and responsibility.
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount - Up to 50% discount (dependent on contract type)
- Holiday - 23 days, increasing to 25 days with length of service
- Holiday Buy - Opportunity to buy up to an additional 5-day holiday
- 20% Bonus Potential - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
- Wagestream Money Management App - Access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development - We offer structured support from our own in-house Learning and Development Hub
- Pension Scheme
- Life Assurance
- White City House (Soho House Group) Tenants Membership at a discounted rate, offering access to facilities in the House
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Additional Benefits
- Fruit basket daily
- Tea and coffee provided
- Hybrid working pattern with WFH - option on Mondays and Fridays
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
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