Sanderson Design Group
CRM Executive
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At Sanderson Design Group, we are always looking for talented, ambitious, and motivated people to join our team.
Job Title: Digital CRM Executive
Reports To: Digital CRM Manager
Location: Voysey House, Chiswick (hybrid)
Role Purpose
To support the delivery of Sanderson Design Group’s CRM and email marketing activity across brands and markets, with a strong focus on building, testing, sending, and optimizing email campaigns and automated communications.
This is a hands-on execution role, ideal for someone who enjoys getting into the detail, moving fast, and learning how high-performing CRM programmes are built at scale.
Key Responsibilities
Email Marketing (Primary Focus)
- Build, test, and deploy all D2C and Trade email campaigns within HubSpot.
- Support the end-to-end execution of emails: briefing, build, QA, send, and post-campaign reporting.
- Use existing templates and modules to ensure emails are on-brand, accurate, and optimized for performance.
- Work closely with Brand, Creative, and Trading teams to turn briefs into high-quality, commercial emails.
- Support peak trading periods (launches, promotions, seasonal campaigns) with high-volume, fast-turnaround sends.
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CRM & Automation Support
- Build and maintain automated email journeys (welcome, post-purchase, re-engagement, trade comms) under the guidance of the Digital CRM Manager.
- Support audience selection and segmentation for campaigns, ensuring correct data usage and targeting.
- Assist with testing and QA of workflows to ensure journeys run as intended.
- Flag opportunities to improve journeys based on performance or customer behaviour.
Reporting & Optimisation
- Produce regular email performance reporting (open rate, CTR, revenue, engagement).
- Identify and share practical optimization opportunities (subject lines, content, cadence, timing).
- Support A/B testing across subject lines, content blocks, and CTAs.
- Help maintain database health through good sending practices and engagement monitoring.
Data & Compliance
- Follow GDPR and data governance best practice in all CRM activity.
- Support list management, suppression handling, and preference-based communications.
- Work closely with the CRM Manager and wider Digital team to ensure data is used correctly and responsibly.
Measures of Success
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- Emails sent accurately, on time, and to a high standard.
- Consistent improvement in email engagement and revenue contribution.
- Smooth delivery of BAU and campaign email activity with minimal errors.
- Strong support of CRM automations and lifecycle programmes.
- Growing confidence and capability within HubSpot over time.
Skills & Experience
- Experience in email marketing or CRM, ideally within eCommerce or retail.
- Hands-on experience building and sending emails in a CRM platform (HubSpot preferred, but not essential).
- Strong attention to detail — you spot errors before they go out.
- Comfortable working at pace, juggling multiple campaigns.
- Curious, commercial mindset with a desire to learn CRM best practice.
- Basic understanding of email metrics and what “good” looks like.
Behaviours
- Proactive and reliable — you get things done.
- Detail-driven but commercially minded.
- Collaborative and comfortable working cross-functionally.
- Open to feedback and keen to develop your CRM skillset.
We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.
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