Wolfson Group
CRM Executive
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Location: Remote (UK)
Our head office is in Glasgow, so occasional in-person collaboration is welcomed for candidates based locally, although this role is fully remote.
Contract: Fixed-Term (9 months)
About the Role
We're looking for a CRM Executive to join our marketing team on a 9-month fixed-term contract to provide maternity cover. This is an exciting opportunity for someone with hands-on CRM and email marketing experience who enjoys delivering high-quality customer communications across email and SMS.
Working closely with the CRM team, you'll play a key role in delivering our business-as-usual (BAU) campaign calendar, building engaging customer communications, and ensuring every campaign is executed accurately, tested thoroughly, and delivered on time.
Key Responsibilities
- Build and maintain email templates within Klaviyo.
- Build, test, schedule, and deploy email and SMS campaigns.
- Deliver BAU CRM campaigns in line with the marketing and promotional calendar.
- Conduct A/B testing across campaigns to optimise engagement and conversion, sharing learnings with the wider team.
- Thoroughly QA campaigns, checking content, links, personalisation, dynamic content, and rendering across devices and email clients.
- Work closely with the wider marketing, creative, and commercial teams to deliver campaigns to brief and on schedule.
- Manage campaign workflow and priorities using Trello (experience not required).
- Support the ongoing optimisation of CRM campaigns through testing and best practice.
- Assist with ad hoc CRM tasks and projects as required.
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About You
You'll be someone who enjoys the detail of campaign execution and takes pride in delivering high-quality customer communications.
You'll be organised, proactive, and comfortable managing multiple campaigns at once, with a strong understanding of email marketing best practices and experience using Klaviyo.
Essential Skills and Experience
- Previous experience in a CRM Executive, Email Marketing Executive, or similar CRM-focused role.
- Hands-on experience using Klaviyo.
- Experience building or maintaining automated CRM journeys and flows within Klaviyo.
- Experience building, testing, and scheduling email campaigns.
- Experience creating and deploying SMS campaigns.
- Experience delivering BAU CRM campaigns within a marketing calendar.
- Experience carrying out A/B testing and using results to optimise future campaigns.
- Excellent attention to detail and strong organisational skills.
- Ability to manage multiple deadlines in a fast-paced environment.
- Strong written communication skills.
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Desirable Skills and Experience
- Experience using project management tools such as Trello (training will be provided if required).
- Experience working within an eCommerce or retail environment.
- An understanding of CRM segmentation and customer lifecycle marketing.
What we Offer
- Fully remote working from anywhere in the UK.
- The opportunity to join a collaborative and supportive CRM team.
- Full onboarding and training on internal processes and campaign management.
- The chance to make an immediate impact within a fast-paced eCommerce marketing environment.
If you're passionate about CRM, enjoy building engaging customer campaigns, and have hands-on experience with Klaviyo, we'd love to hear from you. This role is ideal for someone who enjoys the operational side of CRM and is looking to make a real impact from day one.
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