De Beers London
CRM executive
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Company Description
De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.
A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
Role Description
CRM - Engagement Performance
- Own the EDM calendar, execution of email campaigns from brief to deployment.
- Coordinate with copywriting, translation, and marketing teams, ensuring communication reflects brand tone of voice, and visual excellence.
- Weekly EDM reporting & competitor tracking.
- Implement test and learn roadmap to optimize metrics and drive performance results.
- Support in the planning and delivery of client lifecycle journeys.
- Act as the super user for Salesforce Marketing and Service Cloud.
- Prepare and present CRM updates & performance in weekly meetings with key stakeholders (including EDM).
- Support to maintain CRM database hygiene and act as an advocate for database health.
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CRM - Data Insights & Reporting
- Deliver regular and ad hoc reporting on key client KPIs and CRM activity.
- Translate raw data and analysis into clear, concise insights that support decision making.
- Develop a strong understanding of complex client data, identifying meaningful patterns and trends.
- Evaluate campaign performance and customer journeys, identifying insights and optimization opportunities.
- Partner with IT and data teams to improve reporting frameworks and dashboards.
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Skills
- 3-5 years experience in CRM, data analysis, or marketing in an international luxury retail brand, office-based.
- Strong analytical skills with the ability to interpret data and present insights clearly.
- Experience using Salesforce Marketing Cloud & Service Cloud.
- Proficiency in Excel; experience with Power BI or similar is a plus.
- High attention to detail and strong organizational skills.
- Understanding of luxury client experience.
- Data driven mindset.
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