Club L London
CRM Executive
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About Us
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.
From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.
The Role
We’re looking for an ambitious, detailed CRM executive with experience working in a fast-paced environment to join the team and support the global delivery of CRM campaigns across Email, SMS, Push and WhatsApp. You’ll play a pivotal role in driving channel growth and customer engagement through insight-led, targeted campaigns that showcase brand identity and channel best practice.
Key Responsibilities
- Work closely with eCommerce, Graphics and Creative teams to brief and develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends, localisation and stock availability.
- Support the planning, building and scheduling of Email, SMS, Push and WhatsApp campaigns, ensuring all communications are accurate, relevant and timely.
- Assist with the development and implementation of segmentation strategies to ensure campaigns are suitably targeted and personalised to maximise engagement and conversion.
- Plan and execute A/B testing initiatives across creative, content, messaging and targeting to gather customer insights and improve performance.
- Maintain and optimise customer journeys, including updating flow imagery, creative assets and content to align with seasonal campaigns. This includes welcome, post-purchase, reactivation and abandonment journeys.
- Review campaign and flow performance, reporting key metrics to stakeholders and identifying trends, opportunities and actionable recommendations to drive performance.
- Support the ongoing optimisation of CRM activity by applying campaign learnings and customer insights to future communications.
- Track industry trends and share innovative creative examples that may influence future campaigns.
- Support the wider CRM calendar, ensuring activity is aligned with key trading priorities, customer needs and commercial opportunities.
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We’re looking for:
- Experience with email marketing platforms such as Klaviyo
- A balance of creative flair and analytical thinking who has a customer-first mindset
- Commercially aware, with strong attention to detail and an understanding of how CRM can support wider trading objectives
- Organised and adaptable, able to manage multiple priorities in a fast-paced and reactive environment
- Proactive and results-driven, always looking for ways to optimise and improve performance, test new ideas and apply learnings
- Strong analytical skills, with the ability to understand campaign performance and turn data into clear insights and recommendations
- A strong team player, able to build effective relationships with stakeholders across the business and maintain good communication
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What's on offer?
- Annual bonus scheme
- Bi-Annual Dress Allowance
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
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