Zachary Daniels
CRM Executive
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CRM Executive - Fast-growing fashion brand
Salary: Up to £35k
Location: Manchester
Benefits:
- Staff discount
- Private Healthcare
- Onsite Gym
Zachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.
The Role
We're looking for a commercially minded CRM Executive to join their growing e-commerce fashion team and take ownership of the day-to-day customer communications. This is an exciting opportunity for someone with hands-on CRM experience who is passionate about customer engagement, email marketing and using data to drive repeat purchases and revenue.
Key Responsibilities:
- Own the day-to-day management of CRM and email marketing activity through Klaviyo.
- Plan, build and deploy engaging email campaigns across key customer audiences.
- Manage communications around new collection launches, product drops, promotions, sales, events and key trading moments.
- Develop and manage customer segments and audiences to deliver increasingly relevant and personalised communications.
- Identify opportunities to expand audience segmentation and improve customer targeting.
- Write engaging, commercially focused email copy that reflects the brand tone of voice.
- Create and build email campaigns, working with the organic and creative teams where additional design or content support is required.
- Monitor campaign performance and use insights to improve engagement, conversion and revenue.
- Analyse key CRM metrics including open rates, click-through rates, conversion, revenue and customer engagement.
- Work with existing automated customer journeys and identify opportunities to optimise and expand lifecycle communications.
- Support the development of the wider CRM strategy as the business scales.
- Test different messaging, creative, audiences and campaign approaches to continually improve performance.
- Maintain high standards across campaign planning, scheduling, segmentation and database management.
- Collaborate closely with e-commerce, marketing and organic teams to ensure CRM activity supports wider commercial priorities.
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About You:
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- Previous experience in a CRM, email marketing or e-commerce marketing role.
- Hands-on experience using Klaviyo.
- Experience planning, building and sending email campaigns.
- Strong understanding of customer segmentation and audience targeting.
- Strong copywriting skills with the ability to create engaging, commercially focused email content.
- A good understanding of the e-commerce customer journey and how CRM can support acquisition, conversion and retention.
Why Apply:
- Join a fast-growing, ambitious fashion e-commerce brand.
- Take ownership of CRM and help bring the function further in-house.
- Have a direct impact on customer engagement, retention and revenue.
- Work hands-on with Klaviyo across campaigns, audiences and customer journeys.
- Build and expand sophisticated customer segmentation and personalisation.
- Get involved in exciting activity including collection drops, launches, sales and events.
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