LANX
CRM Executive
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Pay: £30,000.00-£35,000.00 per year
ROLE TITLE:
CRM Executive
ABOUT LANX:
LANX is a rapidly growing Lancashire based footwear brand celebrated for its quality footwear for both men and women. Since its inception at a local market stall in 2018, LANX has witnessed remarkable growth. Boasting a dedicated team of 60+ staff and growing, attending 10+ major UK events annually, a store in Manchester’s bustling Northern Quarter, and official footwear supplier to some of the UK’s finest sports teams; Harlequins, Leicester Tigers, Sale Sharks to name a few. LANX is on an ambitious path of further growth and is eager to expand the team with people that share our values and commitment to quality.
ROLE OVERVIEW:
Reporting to the CRM Lead, the CRM Executive will help drive email, loyalty, lead gen sign-ups, SMS & direct mail to new heights across LANX's customer base. You'll own the day-to-day build and some optimisation of campaigns, signup forms, flows and segments in Klaviyo, turning customer data into personalised journeys that drive new customer purchases, retention and revenue. You'll need a good eye in understanding how creative content can enhance CRM performance. A data-driven mindset and the ability to work in a fast-paced environment.
ROLE RESPONSIBILITIES:
Klaviyo Native
- Build and optimise signup forms, email & SMS campaigns in Klaviyo's campaign builder, from brief through to send.
- Build, test and refine automated journeys in Klaviyo's flow builder — welcome, browse abandon, cart abandon, post-purchase, winback and beyond.
- Create and maintain audiences using Klaviyo's segment builder to target the right customer with the right message at the right time.
- Have eyes on list health, deliverability and data hygiene across email and SMS.
Campaign & Automation QA Checks
- Ensure all campaign and flow builds are fully optimised with correct, compressed imagery, content and video. Links, segmentation, and targeting are triple-checked to ensure performance and KPI targets are met.
- Maintain excellent QA standards, ensuring LANX standards are always achieved.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Reporting
- Support the CRM Lead with weekly & monthly reports on campaign and flow performance, investigating ways to drive results.
- Report and analyse customer insights and behaviours to inform segmentation and targeting.
- Bring a data-driven mindset to decision-making, working with your manager on how this sits within the wider strategy.
- Track and analyse campaigns, feeding learnings back into the roadmap.
Test & Learn Driver
- Drive a testing roadmap ensuring both creative and copy are fully optimised.
- Take a creative approach, ensuring every customer touchpoint stands out from the competition.
- Support copywriting that is relevant to our audience and informed by data analysis and a test-and-learn approach.
Collaboration
- Understand the competitor landscape and identify and analyse competitor campaigns and strategies.
- Collaborate effectively with internal teams, sharing insight and communicating updates to stakeholders clearly and constructively.
- Ensure cross-department (customer services, product, stores, wholesale, brand, leadership) insights and support are provided to ensure customers have a consistent experience throughout their purchase journey.
SKILLS, EXPERIENCE, QUALIFICATIONS REQUIRED:
- Experience in Email Marketing or CRM, ideally within consumer goods, fashion, lifestyle or retail
- Hands-on Klaviyo experience — specifically skilled in the segment builder, flow builder and campaign builder
- Basic knowledge of Photoshop / Adobe Creative Cloud is advantageous but not compulsory
- Platform implementation experience
- Experience with Google Analytics, Triple Whale (or similar), plus tracking and analysing campaigns
- Analytical mindset with the ability to make decisions according to data
- Strong Excel / Google Sheets skills
- A keen eye for detail and excellent QA standards
- A problem solver and critical thinker by nature
- A thirst for knowledge and a drive for development
Get help with your application
Your very own career expert that helps elevate your application to the next level.
REPORT TO:
CRM Lead
YOU’LL LOVE WORKING AT LANX IF:
- You’re a stickler for detail and enjoy keeping things organised.
- You’re eager to learn about CRM and e-commerce and grow with the role.
- You’re adaptable, proactive, and ready to support wherever needed.
- You’re the type to get stuck in and are excited at the thought of problem solving
WORKING DAY & HOURS:
- Full time
- Monday - Friday: 8:30am - 5pm
PLACE OF WORK:
LANX HQ, Whalley, BB7 9YE WFH days are Thursdays and are offered after probation, with prior managerial approval. Employees may work remotely for up to two days per week, depending on their location relative to HQ. Any additional days require agreement with their line managers.
ANNUAL LEAVE:
- Permitted 28 days annual leave per year
- Permitted a maximum of 5 days of annual leave in October each year
- Not permitted to take annual leave in November, December and the first 2 weeks of January
- There may be a Christmas shut down in December for all staff, for which annual leave must be used, dates tbc
- Bank holidays are regarded as normal working days at LANX - however staff may request these as annual leave
MUST WORK:
- 1x day over our annual Sample Sale Weekend - usually March, dates tbc
- 2 additional days around Black Friday - usually end of Nov
- For the above additional days annual leave will be granted, or you can be paid 1.5 your normal day rate
EMPLOYEE BENEFITS:
- 40% off all full priced LANX footwear
- Annual staff wellness “shutting shop” day - fully paid
- Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk
- In-house HR support & company pension
- Monthly staff social - expenses paid for/ subsidised
- Company pension
- Christmas party, all-expenses-paid staff
- Unlimited free coffee
- Good vibes!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location