Nigel Wright Recruitment
CRM Executive
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The Business:
I am delighted to be working with a fast-growing, private equity-backed business at a pivotal point in its journey.
Are you a CRM marketer who loves creating personalised customer journeys, using data to drive decisions, and seeing the impact of your campaigns?
This organisation is embarking on a major CRM and customer engagement transformation, creating a brand-new CRM function to support the next stage of their growth.
This is a fantastic opportunity to join at the beginning of the journey, helping to shape lifecycle marketing, customer engagement, and CRM best practice within a business that is investing heavily in new technology, data platforms, and marketing capability.
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The Role:
You'll play a key role in delivering CRM and lifecycle marketing activity across the customer journey, from acquisition and onboarding through to engagement, retention, and reactivation.
Key responsibilities include:
- Building and executing multi-channel CRM campaigns.
- Developing personalised customer journeys and automated communications.
- Creating audience segments and targeting strategies.
- Working closely with data teams to improve customer insight and campaign performance.
- Using analytics, testing, and optimisation to improve engagement and retention.
- Supporting the implementation and evolution of CRM and marketing automation platforms.
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The Person:
You'll ideally have:
- Experience in CRM, lifecycle marketing, or customer engagement.
- Strong email marketing and marketing automation experience.
- Experience using CRM platforms such as Microsoft Dynamics, Salesforce, Adobe, Pipedrive, or similar.
- A data-driven mindset with experience in segmentation and campaign optimisation.
- Strong stakeholder management skills and the ability to work cross-functionally.
This is a really exciting time to join a growing business with future progression opportunities. The role is hybrid.
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