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CRM Growth Lead
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CRM Growth Marketing Lead – AI, Personalisation & Lifecycle
Up to £80,000 + up to 10% Bonus
Location: London | Hybrid (3 days in the office)
We're working with an ambitious, high-growth direct-to-consumer brand that is investing in the next phase of its customer growth strategy. This newly created senior position offers the opportunity to build and shape a critical function, sitting alongside Acquisition and eCommerce leadership to influence how customers discover, engage with and return to the brand. If you're passionate about combining AI, experimentation and data to drive measurable commercial growth, this is an opportunity to make a genuine impact while developing towards a future Head of Growth position.
The CRM Growth Marketing Lead will own the strategic growth layer across the customer lifecycle, using audience segmentation, AI-powered personalisation and continuous experimentation to improve conversion, retention and customer lifetime value. Working closely with the CRM Manager, you'll define the strategy while they oversee day-to-day campaign execution.
Role Highlights:
- Own the customer lifecycle strategy, developing sophisticated audience segmentation and personalisation across multiple touchpoints.
- Lead conversion rate optimisation initiatives across the website and customer journey using data-led experimentation.
- Build and prioritise an experimentation roadmap, testing new ideas quickly and scaling successful initiatives.
- Develop AI-powered tools, automations and internal solutions that improve efficiency and accelerate learning.
- Partner with Acquisition, eCommerce and CRM teams to optimise the full customer journey from first visit through to repeat purchase.
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You Will Need:
- Proven success driving growth within a DTC or eCommerce environment through retention, conversion or customer lifetime value improvements.
- Strong experience with audience segmentation, lifecycle marketing and personalisation platforms such as Braze, Bloomreach, Klaviyo or similar.
- Hands-on experience working within Shopify or comparable eCommerce technology stacks.
- An AI-first mindset with experience building automations, workflows or internal tools using modern AI technologies.
- Strong analytical skills with experience designing experiments, interpreting data and making commercially driven decisions.
Why You'll Love It:
- Newly created senior position with significant autonomy and ownership.
- Opportunity to shape the future growth strategy of a scaling consumer brand.
- Work alongside senior Acquisition and eCommerce leaders as a strategic peer.
- Hybrid working with flexible hours and excellent work-life balance.
- Competitive salary of c.£80,000 plus up to 10% annual bonus.
- Product allowance and generous employee discounts.
- Free lunches twice each week.
- Summer Friday afternoons throughout selected periods.
- Genuine progression towards a future Head of Growth opportunity.
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This is an outstanding opportunity for a commercially minded CRM Growth Marketing Lead who enjoys solving complex growth challenges, building with AI and using data to create measurable business impact. If you're looking to join an organisation where your ideas can be tested quickly, and your work will directly influence business performance, we'd love to hear from you.
Apply today to take the next step in your career with a forward-thinking employer committed to innovation and continuous improvement.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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