Harnham
CRM Growth Marketing Consultant (Customer.io)
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CRM Growth Marketing Consultant (Contract)
Remote, UK | Outside IR35 | £300/day | 3-month Contract | Part-time (2x a week)
This is an opportunity to shape the customer growth strategy for a well-established digital consumer platform. The organisation is looking for a commercially minded CRM and lifecycle marketing specialist who can move beyond campaign execution, using customer data and behavioural insights to create new growth opportunities and drive subscription uptake.
The Company
They are a digital product business with an engaged user base and a subscription offering. Their platform generates rich behavioural data, enabling a highly data-led approach to customer engagement and retention. Having established core customer communications, they are now looking to bring in strategic CRM expertise to uncover new growth opportunities and maximise customer value.
The Role and Deliverables
- Develop and recommend lifecycle marketing and CRM strategies to drive subscription growth.
- Analyse customer behaviour data using GA4 and other available data sources to identify engagement patterns and opportunities.
- Create data-driven campaign concepts, including new customer journeys, retention initiatives, and conversion programmes.
- Partner with internal product and development teams to define campaign requirements and support delivery.
- Assess the impact and expected commercial outcomes of proposed campaigns and initiatives.
- Advise on customer communication best practice, including consent management and channel limitations across email and push notifications.
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Your Skills & Experience
- Strong experience developing CRM, lifecycle marketing, or customer engagement strategies for digital products or apps.
- Ability to interpret customer behavioural data and translate insights into actionable growth initiatives.
- Confident working with GA4 and using analytics to inform customer marketing decisions.
- Experience with Customer.io
- Strong stakeholder management skills, with the ability to influence strategy and communicate recommendations clearly.
- Creative and commercially minded approach to identifying new customer growth opportunities.
- Understanding of data privacy, consent requirements, and customer communication preferences.
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How to Apply
If you have a track record of using customer data to drive subscription growth and can bring fresh CRM ideas backed by clear strategic rationale, please apply with your latest CV.
Desired Skills and Experience
CRM Consultant, CRM Growth Marketing, Lifecycle Marketing, CRM Strategy, Customer Engagement, Subscription Growth, GA4 Analytics, Customer Journey Mapping, Retention Marketing, Conversion Optimisation, Customer.io, Braze, CDP Strategy, Growth Marketing Consultant
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