Blue Pelican Consulting Limited
CRM Implementation Manager
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CRM Implementation Manager
Location: Welwyn Garden City, hybrid working with two days per week in the office
Salary: Circa £45,000
Contract: Six-month fixed-term contract
The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready.
Your role is to turn that plan into a working, measurable CRM programme.
Role Overview
As CRM Implementation & Journey Manager, you'll oversee the build, testing, and rollout of automated customer journeys within Zoho. You'll coordinate across teams to get CRM campaign assets created, keep delivery on track, and ensure each journey works effectively across multiple brands, locations, and customer touchpoints.
This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing, and optimization.
What You'll Be Doing
- You'll manage the delivery of CRM journeys across email, web, telephone, and other customer channels, working with internal teams, external agencies, and developers.
Your responsibilities will include:
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- Managing the implementation plan, milestones, risks, and dependencies
- Overseeing the build and rollout of automated customer journeys
- Translating existing journey maps into clear delivery requirements
- Coordinating stakeholders, developers, and platform partners
- Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value
- Defining how journey and channel performance will be measured
- Monitoring conversion, engagement, and customer drop-off
- Building reporting that supports commercial and operational decisions
Why This Role Stands Out
- You'll be joining at the point where delivery really matters.
- The strategy is done, so you can focus on making it work in practice, putting the right testing and measurement in place, and creating a more consistent customer experience across a complex, multi-brand environment.
- By the end of the contract, the priority journeys should be live, tested, measurable, and ready for ongoing optimization.
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Experience You'll Bring
- You'll have delivered CRM, customer journey, or marketing automation projects within a multi-site, multi-location, or multi-brand organization.
- Are comfortable taking an agreed strategy through build, test, launch, and optimization, while coordinating a range of stakeholders and delivery partners.
- Experience of Zoho would be useful, although experience with Salesforce, HubSpot, Microsoft Dynamics, or a similar platform may also be relevant.
- You'll also need a practical understanding of workflows, automation, segmentation, and CRM reporting, without needing to be a developer.
- Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it's performing across channels
Want to Apply?
You can share your LinkedIn profile or email me a CV it doesn't have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree | Recruiter
Blue Pelican
01892 507122
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