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CRM Lead (Subscriptions)
£65,000 – £75,000
London Bridge (Hybrid - 3 days in office)
Our client is redefining personal care with sustainable, beautifully designed, high-performance products. Since launching their award-winning flagship in 2022, they've reached over 300,000 customers across Europe and the US - and this year they'll do £50–55m in revenue, up 60% year on year, backed by £20m of investment and profitable.
The next chapter is subscriptions. Having proven the model with a single hero product, they're now expanding the range and building recurring revenue into the core of the business. This is a rare inflection point: a brand with genuine scale and funding behind it, yet a subscription programme that's still early enough to be shaped by whoever joins. You'll own it end-to-end, with the support of a Senior CRM Executive.
What you'll do
- Own the subscription retention agenda end to end - churn reduction, subscriber LTV, and the lifecycle programme that sits around a rapidly growing subscriber base.
- Shape how a broadening product range is merchandised to existing subscribers, driving cross-sell, upgrade and reactivation.
- Build and optimise the flows underpinning the subscription journey: onboarding, pre-churn intervention, pause-and-save, win-back and post-purchase.
- Use segmentation and data to personalise across CRM, email and SMS, with clear accountability for repeat revenue.
- Line manage one senior executive, with responsibility for their development and output.
- Partner with Growth, Product and Creative to embed retention thinking into the product and range roadmap.
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What we're looking for
- Proven experience owning subscription retention in a D2C or eCommerce business — you understand churn cohorts, subscriber LTV and the levers that move them.
- Hands-on expertise across CRM, email automation and lifecycle marketing (Klaviyo preferred).
- Experience with subscription platforms [Recharge / Skio / Ordergroove — client to confirm stack].
- A data-driven mindset: comfortable interrogating performance, testing, and making commercial trade-offs.
- Experience supporting new product launches from a CRM and lifecycle perspective.
- Strategic but hands-on — happy to build the roadmap and then execute it.
- Line management experience, or a clear appetite to develop a direct report.
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Benefits
- 25 days annual leave + bank holidays + birthday leave.
- Private medical and dental insurance.
- Hybrid working (up to 2 days remote) & flexible hours.
- £1,000 annual personal development budget.
- Monthly social events & wellness perks, including in-office massages.
- Cycle to Work scheme & electric bike support.
- Genuine progression in a profitable, fast-growing business.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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