The Coaching Inn Group
CRM & Loyalty Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Location: Remote, with regular travel across England & Wales
Reporting to: Head of Marketing
Hours: Monday to Friday with occasional evening/weekend work as required
Flexibility: Regular travel will be required. All business travel and overnight stays are fully expensed.
Salary: £45,000 per annum
Join The Coaching Inn Group
We're one of the UK's leading independent hotel groups, with over 40 hotels across England and Wales and we have ambitious growth plans. We're looking for an experienced CRM & Loyalty Manager to lead our digital customer experience and help drive direct bookings, guest loyalty and commercial performance.
This is an exciting opportunity to take ownership of our websites, CRM strategy and digital roadmap, while playing a key role in launching and developing an exciting new loyalty app. Working closely with Marketing, Revenue, Operations, IT and agency partners, you'll create seamless customer journeys that keep guests coming back.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Do
- Own and develop our WordPress websites and digital roadmap.
- Lead our CRM and lifecycle marketing strategy.
- Launch and optimise our new loyalty programme.
- Build automated customer journeys and email campaigns.
- Manage paid media across Google and Meta alongside agency partners.
- Drive SEO, website optimisation and performance reporting using GA4.
- Manage our gift voucher platform and ecommerce campaigns.
- Use customer insight and analytics to improve digital performance and guest loyalty.
- Create digital content and support wider marketing campaigns.
- Manage digital projects and external suppliers.
About You
You'll have experience in digital marketing within hospitality, leisure or travel, with strong knowledge of CRM, websites and digital performance.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We're Looking For Someone With
- Experience managing WordPress websites.
- CRM and lifecycle marketing expertise.
- Paid media experience across Google and Meta.
- Strong analytical and project management skills.
- Excellent communication and copywriting abilities.
- A full UK driving licence and willingness to travel.
Why Join Us?
- 33 days annual leave (including bank holidays).
- Up to 50% discount off food across all our hotels and 50% off accommodation
- Annual stay for £1 offer
- Employee assistance programme and wellbeing support
- Career development opportunities within a growing hotel group.
- A varied role working across multiple unique hotels.
- Supportive team and a great working environment.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills