HRG
CRM Manager
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Hybrid (1 day a week in the office)
We are currently partnered with an outstanding D2C business as they look to appoint a CRM Manager in what is a key strategic hire for the business.
As the company embarks on an exciting new phase of growth, we're looking for an experienced CRM Manager to review, redefine and elevate our email marketing strategy. This role is about much more than managing campaigns. We're looking for someone who has successfully transformed CRM or email marketing functions before and can lead change, challenge existing thinking and build a best in class customer engagement programme.
Reporting directly to the Digital Director, you'll take ownership of the CRM strategy while leading and developing a CRM Executive, with the opportunity to grow the function as the strategy evolves.
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What you'll be doing
- Review and enhance the overall CRM and email marketing strategy.
- Develop customer lifecycle, retention and marketing automation programmes.
- Improve customer journeys through smarter segmentation and personalisation.
- Drive testing, optimisation and continuous improvement across CRM activity.
- Analyse campaign performance, identify opportunities and make data driven recommendations.
- Work closely with Digital, Product, Sales and Data teams to deliver commercial growth.
- Lead and develop the CRM Executive while helping shape the future structure of the team.
About you
You'll already have experience in a CRM management role and will be passionate about creating outstanding customer experiences through email and CRM.
You'll also have:
- Experience overhauling or significantly improving CRM and email marketing strategies.
- A proven track record of delivering measurable improvements in customer engagement, retention and customer lifetime value.
- Strong experience with CRM platforms and marketing automation.
- A commercial, data driven mindset with excellent analytical skills.
- Experience leading people and successfully managing change within a business.
- The confidence to influence senior stakeholders and bring others on the journey.
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Why apply?
This is a genuine opportunity to shape the future direction of CRM within a successful and growing business. You'll have the autonomy to challenge the status quo, introduce new ideas and build a CRM strategy that will have a lasting impact on customer engagement and business performance.
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