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CRM Manager
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CRM Manager Warwickshire | Hybrid
Are you a commercially-minded CRM professional who thrives on using customer data, automation and lifecycle marketing to drive retention and revenue?
We're partnering with an ambitious, fast-growing business in the health and wellness sector that is investing heavily in its digital capability. This is an exciting opportunity for a CRM Manager to take ownership of the entire CRM function, joining a wider digital team in a standalone specialist role where you'll have genuine influence over strategy, customer engagement and business growth.
The Opportunity
Reporting into a Head of Digital, you'll be responsible for shaping and executing the CRM and customer retention strategy across multiple brands. This is a highly visible role where you'll own the customer lifecycle programme, drive email marketing performance, and use customer insight to improve engagement, repeat purchasing and long-term customer value.
You'll have the freedom to bring new ideas, challenge existing processes and build a best-in-class CRM function within a business experiencing significant growth.
Key Responsibilities:
- CRM Strategy & Email Marketing
- Take full ownership of CRM and email marketing activity across multiple brands.
- Develop and manage the CRM roadmap, ensuring all communications support wider commercial objectives.
- Plan, build and execute engaging email campaigns and automated customer journeys.
- Create and maintain a comprehensive campaign calendar, balancing promotional activity with retention and engagement initiatives.
- Work closely with creative, marketing and brand teams to deliver compelling customer communications that reflect each brand's identity and positioning.
- Lead the ongoing development and optimisation, including supporting platform migration and process improvements where required.
- Monitor campaign performance, analyse customer behaviour and provide actionable recommendations to improve results.
- Build reporting dashboards and performance insights to support data-led decision making.
- Drive a continuous testing programme across subject lines, messaging, creative, audience targeting and automation workflows.
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- Customer Retention & Lifecycle Marketing
- Develop customer lifecycle programmes that increase engagement, loyalty and repeat purchase behaviour.
- Use customer and behavioural data to create highly targeted segmentation strategies.
- Design and optimise automated journeys including onboarding, product launches, promotional campaigns, retention and reactivation programmes.
- Identify opportunities to increase customer lifetime value through upselling, cross-selling and personalised communications.
- Maintain strong database health and deliverability standards, ensuring best practice across data management and list hygiene.
- Gather insights from customer-facing teams and feedback channels to continuously improve CRM activity and customer experience.
- Support the development of customer-centric initiatives that strengthen long-term brand loyalty.
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About You
Looking for someone who combines strong CRM expertise with a commercial mindset and a passion for customer engagement.
You'll likely bring:
- Proven experience in a CRM, Email Marketing, Customer Retention or Lifecycle Marketing role.
- A track record of delivering successful email marketing and automation campaigns that drive measurable business results.
- Excellent analytical skills with the ability to interpret data and turn insights into action.
- Experience creating customer segmentation strategies and lifecycle programmes.
- Confidence working cross-functionally and influencing stakeholders at all levels.
- A proactive, self-starting approach and the ability to thrive in a fast-paced, high-growth environment.
- Strong project management and organisational skills with exceptional attention to detail.
- Experience within health, wellness, beauty, consumer products or a related sector would be advantageous, but is not essential.
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