Pivotal London
CRM Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
CRM Manager – DTC Subscription Brand
Salary: £60,000 - £65,000 + equity/options
Location: Central London – Hybrid 3 days
Our client is one of the UK’s fastest-growing DTC consumer brands, experiencing significant growth across both ecommerce and subscription.
Following an exceptional period of customer acquisition, the business has scaled to c.35,000–40,000 active subscribers and is now investing heavily in the next major commercial opportunity: retention, customer lifetime value and CRM.
They are looking for a CRM Manager to take genuine ownership of the channel and help transform CRM into a major driver of customer and revenue growth.
This is not a BAU email marketing role. The foundations are in place, but there is significant opportunity to develop the strategy, introduce more sophisticated lifecycle journeys, build a meaningful experimentation roadmap and demonstrate CRM’s impact on retention, LTV and revenue.
The Opportunity
- Take end-to-end ownership of CRM within a rapidly scaling DTC subscription business
- Effectively relaunch CRM as a commercial growth channel rather than inherit a mature BAU programme
- Build the CRM strategy and roadmap across retention, lifecycle, repeat purchase and customer LTV
- Own a rapidly growing subscriber base of c.35,000–40,000 customers
- Develop a sophisticated test-and-learn programme and identify opportunities across the customer lifecycle
- Work across email through Klaviyo, with scope to explore channels such as SMS and WhatsApp
- Directly influence retention, churn, repeat purchase, LTV and CRM-attributed revenue
- Work closely with Growth, Brand, Operations, Finance and the wider business
- Join a lean c.25-person company where you’ll have genuine autonomy, visibility and influence
- Grow your remit and career as both CRM and the wider business continue to scale
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Own CRM strategy and execution across the customer lifecycle
- Build and manage a roadmap focused on retention, LTV, repeat purchase and subscription longevity
- Develop, optimise and scale automated lifecycle journeys
- Identify customer behaviours and churn drivers and translate these into CRM opportunities
- Build customer segmentation and personalisation strategies
- Develop a structured experimentation roadmap across campaigns and lifecycle journeys
- Create hypotheses, run tests, analyse results and use learnings to inform future activity
- Measure CRM performance against commercial outcomes rather than purely channel metrics
- Identify opportunities to increase CRM’s overall contribution to revenue
- Remain hands-on across campaign creation, journey building, testing and optimisation
- Explore opportunities across additional CRM channels including SMS and WhatsApp
- Work cross-functionally to improve the wider customer experience and retention strategy
Your Profile
- Strong experience across CRM, Lifecycle Marketing, Retention Marketing or a related discipline
- Experience within a DTC, ecommerce or subscription-led consumer business would be highly relevant
- Strong understanding of retention, churn, repeat purchase and customer lifetime value
- Evidence of delivering measurable commercial impact through CRM
- Experience building and optimising automated lifecycle journeys
- Strong segmentation, personalisation and A/B testing capability
- Comfortable using customer data and insight to identify opportunities and prioritise activity
- Klaviyo experience would be advantageous, although experience with platforms such as Braze or similar is equally relevant
- Able to combine strategic thinking with genuinely hands-on CRM execution
- Commercially minded and able to connect CRM activity to wider business performance
- Comfortable operating autonomously within a fast-paced, high-growth environment
- Able to build and scale initiatives with limited existing structure or guidance
- Proactive, curious and comfortable adapting quickly as priorities change
- Open to established CRM Managers or ambitious Senior CRM Executives ready to make the step up
- Most importantly, you’ll be excited by the opportunity to build rather than maintain and make CRM a fundamental part of the company’s next phase of growth
Get help with your application
Your very own career expert that helps elevate your application to the next level.
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location