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CRM Manager
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CRM Manager
Leeds - Hybrid
Up to £50,000 + Great Benefits
The Opportunity:
Get Recruited are recruiting on behalf of a fast-growing DTC business who are looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained, and reactivated.
Working as part of the wider Customer Experience and Product team, you'll manage CRM activity across email, SMS, WhatsApp, and direct mail. This is a good mix of strategy and hands-on delivery. You'll use customer data and insight to understand different audiences, improve personalization, and continually test what works. Ultimately, you'll be looking at ways CRM can increase loyalty, reduce churn, and improve customer lifetime value.
This is a great opportunity for someone from a CRM Manager, Senior CRM Executive, CRM Manager, CRM & Retention Manager, CRM & Lifecycle Manager, Customer Lifecycle Manager, CRM & Loyalty Manager, CRM Lead, or similar.
The Role:
- Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty, and re-engagement.
- Managing CRM activity across email, SMS, WhatsApp, and direct mail, making sure customers receive relevant communications at the right time.
- Developing a strong test-and-learn approach across messaging, content, timings, and customer journeys.
- Building and improving customer segmentation and personalization using behavioral, transactional, and customer data.
- Creating triggered campaigns based on customer behavior and identifying new ways to improve engagement.
- Reviewing campaign performance and using the results to continually improve CRM activity.
- Producing monthly CRM reporting and sharing performance and key insights with senior stakeholders.
- Building email templates within the CRM platform and working alongside the creative team to make campaign creation quicker and more efficient.
- Managing the CRM communications calendar and balancing planned campaigns with new opportunities as they come up.
- Developing retention and reactivation campaigns aimed at reducing churn and winning back cancelled or lapsed customers.
- Using CRM activity to increase engagement, repeat purchases, attachment rates, and average order value.
- Managing and supporting a CRM Executive, helping with their development while making sure day-to-day activity runs smoothly.
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The Person:
- Strong CRM and lifecycle marketing experience within a DTC or subscription-based business.
- Experience building and optimizing automated customer journeys.
- A good understanding of customer retention, reactivation, and loyalty strategies.
- Hands-on experience with CRM platforms such as Iterable, Klaviyo, Braze, or similar.
- Experience running campaigns across email, SMS, and other direct marketing channels.
- Strong knowledge of segmentation, personalization, and behavioral triggers.
- Experience with A/B testing and using campaign data to make decisions.
- A commercial mindset and a good understanding of metrics such as customer lifetime value, churn, repeat purchase rate, and AOV.
- The ability to look at the bigger CRM strategy while still being comfortable getting involved in campaign delivery.
- Some knowledge of HTML and design software would be useful, particularly when creating and editing email templates.
- Strong communication skills and the confidence to work with different teams and senior stakeholders.
- Previous experience managing, mentoring, or developing another member of a CRM team.
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