Different Dog
CRM Manager
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Contract: Permanent Location: Remote Reporting to: Head of Growth Apply: careers@differentdog.com
We're looking for an analytical, hands-on CRM specialist who thrives in a fast-moving environment. You'll be our only CRM person, owning comms end to end: building campaigns and automations, finding ways to improve performance, and refining the processes that keep the channel running well.
About the brand
At Different Dog, we're on a mission to change dogs' lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
What you'll do
1. Drive conversion, retention and reactivation
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- Convert checkout drop-offs into sales through automated flows and carefully targeted campaigns
- Create and optimise early lifecycle flows to improve retention, e.g. from first box to second box
- Win back paused and churned customers with targeted lifecycle and behavioural comms
- Support our sales team, sharing cross-channel learnings and plans so customers experience a seamless journey
2. Processes and ways of working
- Help develop how CRM work is requested and prioritised across the business, and refine it as you go
- Partner closely with our Brand team, who look after how we talk to customers, and collaborate with Sales on ways of working
3. Analytics and insight
- Analyse the performance of your work across conversion, retention and reactivation
- Share what you find and what you'd recommend, then make the improvements
Who you are
- Confident working independently, with the support of an experienced senior commercial leader
- Comfortable owning conversion and lifecycle CRM, not just campaigns
- Strong working knowledge of Klaviyo
- Experience in DTC or subscription businesses
- Analytical and pragmatic, with a test-and-learn mindset
- Able to prioritise ruthlessly and push back when it matters (with support, as above)
- Quick to get to grips with things mid-flight and improve them without starting from scratch
- Adaptable when priorities shift, and able to take feedback in your stride
- Nice to have: experience working with sales teams.
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What working with us looks like
- Dynamic, ambitious and supportive working environment
- Annual leave: 25.5 days per year (pro-rated, incl. bank holidays), plus 1 day birthday leave
- Pension
- Health plan scheme
- Team discount on our fantastic products
- Team and company events
- Office dogs ❤️🐾 (if you are remote, they will join the video calls)
At Different Dog, we're an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
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