OneFootball
CRM Manager
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CRM Manager
Location: UK (remote)
Contract Type: Full-time
OneFootball is the world’s #1 digital football platform, reaching more than 200 million football fans across the world. Founded in 2008, we have come a long way to provide our users with the best personalised digital football experience. We are a team of around 250 football fanatics working from hubs in Berlin, London, and Lisbon. Our purpose is to disrupt the status quo and make football accessible and enjoyable.
Role
As CRM Manager, you will play a key role in shaping how millions of football fans engage with OneFootball every day. You will own our global CRM strategy, creating personalized experiences across email, push notifications, in-app messaging, and more. Working at the intersection of marketing, product, data, and technology, you will help deliver the right content to the right fan at the right time, driving engagement, retention, and long-term growth across our platform.
Responsibilities
- Define and execute OneFootball’s global CRM strategy, driving engagement, retention, and long-term user value across our products and audiences.
- Own the customer lifecycle, creating and optimizing journeys across acquisition, activation, engagement, retention, and reactivation.
- Deliver personalized communication experiences by ensuring the right message reaches the right user at the right time.
- Manage and optimize CRM channels including email, push notifications, in-app messages, and the mobile app inbox.
- Develop audience segmentation, automation, and targeting strategies to increase engagement, conversion, and customer lifetime value.
- Analyze campaign performance and user behavior data to continuously improve CRM effectiveness and customer experiences.
- Own and optimize our CRM technology stack, leveraging tools such as Airship, Refiner, and Jasper while partnering cross-functionally to deliver business impact.
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Your Profile
- 3+ years of experience in CRM, within a media, sports, digital, or e-commerce business, with a proven track record of driving engagement and retention.
- Experience in product marketing is a plus.
- Passionate about football.
- Hands-on experience with CRM platforms such as Airship, Braze, HubSpot, or similar tools, and comfortable building automated customer journeys and audience segments.
- An excellent copywriter with a strong eye for visual design and can create compelling customer communications across multiple channels.
- Highly data-literate, comfortable analyzing campaign performance, running experiments, and using insights to optimize results.
- Demonstrate strong ownership, attention to detail, communication skills, and the ability to lead projects and influence stakeholders across teams.
- Proficient with tools such as Google Workspace, Canva, Figma, and experience with AI, automation, or AI-driven workflows is a plus.
- Fluent in English. Additional languages such as Spanish, German, or other European languages are a plus.
Why Join Us?
In the UK, we provide a flexible work environment, giving you the option to work remotely while encouraging occasional office visits for collaboration and connection.
- 🌴 Vacation days: 25 days (plus UK public holidays)
- 🎉 Anniversary Days: 1 extra day each calendar year (up to 5)
- 🎂 Birthday Day off: even if your birthday falls on a non-working day, you can enjoy the extra day off
- 🌟 Personal days: 5 "OneFootball days" to use when life happens, no questions asked!
- 📚 Learning & Development Budget: set on a department level - to invest in meaningful development opportunities, with a dedicated per-employee budget (after probation) and the flexibility to pool resources for impactful, shared learnings that support continuous career growth.
- 🧠 Mental Health Support via OpenUp - because your well-being matters
- 💰 Additional Pension Contribution for a secure future
- 🏩 Private Healthcare - because your health comes first
- 💻 Company-Issued MacBook to power your success!
- 👶 Enhanced Leave: Paternity Leave - 3 weeks fully paid for fathers & Maternity Leave - 6 weeks of fully paid leave for mothers
- 👋 Very cool office in Central London (Holborn) to come say hi and connect
- 🌍 Remote Work Abroad: We offer flexibility for our employees to work remotely. Being based in the UK, there may be additional considerations due to being outside the EU, but we’ll do our best to accommodate where possible.
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No matter where you are, OneFootball is committed to providing a workplace that values flexibility, balance, and personal growth. Join us today! 🏆
At OneFootball, we value the insights and ideas that stem from having a diverse team. We believe everyone should have the opportunity to be a part of the beautiful game irrespective of gender, race, ethnicity, nationality, age, background, sexual orientation, religion, team followed, or other personal traits. Whether you're a dedicated 24/7 football fan or not, we actively seek to recruit and support a diverse team to ensure our platform, football, and the wider world are viewed through an inclusive lens.
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