Different Dog
CRM Manager
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About the Job
Contract: Permanent
Location: Remote
Reporting to: Head of Growth
Apply: careers@differentdog.com
Are you ready to turn your passion for dogs into data-driven customer loyalty? We're looking for an analytical, hands-on CRM specialist who thrives in a fast-moving environment. You'll be owning comms end-to-end: building campaigns and automations, finding ways to improve performance, and refining the processes that keep the channel running well, whilst—most importantly—helping dog parents give their four-legged friends the best life possible.
About the Brand
At Different Dog, we're on a mission to change dogs' lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry over 10 years ago, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
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What You'll Do
Drive Conversion, Retention, and Reactivation
- Convert checkout drop-offs into sales through automated flows and carefully targeted campaigns
- Create and optimise early lifecycle flows to improve retention, e.g. from first box to second box
- Win back paused and churned customers with targeted lifecycle and behavioural comms
- Support our sales team, sharing cross-channel learnings and plans so customers experience a seamless journey
Processes and Ways of Working
- Define CRM intake and prioritization, designing, managing, and iteratively improving how the business requests and prioritises CRM work.
- Partner closely with our Brand team, who look after how we talk to customers, and collaborate with Sales on ways of working
Analytics and Insight
- Analyse the performance of your work across conversion, retention, and reactivation
- Share what you find and what you'd recommend, then make the improvements
Who You Are
- Confident working independently, with the support of an experienced senior commercial leader
- Comfortable owning conversion and lifecycle CRM, not just campaigns
- Strong working knowledge of Klaviyo
- Experience in DTC or subscription businesses
- Analytical and pragmatic, with a test-and-learn mindset
- Able to prioritise ruthlessly and push back when it matters (with support, as above)
- Quick to get to grips with things mid-flight and improve them without starting from scratch
- Adaptable when priorities shift, and able to take feedback in your stride
- Nice to have: experience working with sales teams.
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What Working With Us Looks Like
- Dynamic, ambitious, and supportive working environment
- Annual leave: 32 days of paid holiday per year; this includes the usual public holidays
- Additional day off for your birthday
- Pension
- Health plan scheme
- Team discount on our fantastic products
- Team and company events
- Office dogs ❤️🐾 (if you are remote, they will join the video calls)
At Different Dog, we're an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
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