Cranberry Panda
CRM Manager
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CRM & Retention Manager - Ecommerce
Location: London - Hybrid
Salary: £45,000–£55,000
We’re partnering with a growing multi-brand consumer business to recruit a CRM & Retention Manager into its developing Direct-to-Consumer team.
This is a brilliant opportunity for someone who wants to do more than simply manage an email calendar. You’ll take ownership of how a portfolio of established consumer brands welcomes, understands, engages and retains its customers, helping turn first-time shoppers into loyal, long-term customers.
With CRM and retention becoming an increasingly important part of the wider D2C strategy, you’ll have genuine scope to shape the approach, introduce best practice and build programmes from the ground up, while remaining hands-on with delivery.
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What you’ll be doing:
- Shaping and leading the CRM and retention strategy
- Building and optimising automated lifecycle journeys
- Managing promotional, editorial and lifecycle campaign calendars
- Developing customer segmentation and personalisation strategies
- Identifying opportunities to increase repeat purchase
- Exploring loyalty, referral, rewards, membership
- Creating clear CRM reporting
- Managing day-to-day activity within Klaviyo
Requirements:
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- 3+ years’ experience across CRM/email marketing
- Hands-on experience with Klaviyo or a similar CRM platform
- Strong experience building automated customer journeys
- A good understanding of segmentation and personalisation
- Experience working within Ecommerce, ideally with Shopify
- Strong analytical skills
This role would suit someone who enjoys building and improving, rather than simply inheriting an established CRM machine. You’ll join at a stage where there is plenty of opportunity to introduce structure, test new ideas and directly influence how the business grows the value of its existing customer base.
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