Major Players | B Corp™
CRM Manager
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Job Title: CRM Manager @ Iconic Luxury Brand
Location: Central London (3/4 days in the office)
Job Type: Full-Time, Permanent
Salary: £45,000 - £55,000 DOE
An ambitious, thriving brand in the luxury sector is looking for a CRM Manager to take hands-on ownership of email marketing, playing a key part in deepening relationships with their loyal customer base.
This is a considered, high-touch luxury business with a strong presence across physical and digital retail. As they invest further in CRM, this role sits at the centre of email delivery, working closely with an experienced CRM strategist who shapes the segmentation and lifecycle approach, while you bring it to life through beautifully executed, on-brand campaigns.
It's a role that combines analytical thinking with a genuine eye for luxury aesthetics, designing, building and optimising email across BAU and automated lifecycle sends.
Key Responsibilities
- Design, build and send email campaigns end-to-end, from concept and copy through to build and QA
- Work closely with a CRM strategist to bring segmentation and lifecycle plans to life across email
- Own the email calendar, balancing BAU sends with automated flows (welcome, post-purchase, win-back, VIP and seasonal)
- Apply strong segmentation logic to ensure the right message reaches the right customer at the right time
- Bring a luxury-appropriate tone of voice and aesthetic to every send
- Manage email build within the brand's ESP, ensuring accuracy, brand consistency and deliverability
- Analyse campaign performance and use insight to continually refine content and targeting
- Partner with the wider marketing, e-commerce and creative teams to keep email aligned with broader brand campaigns
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Skills & Experience Required
- Proven experience in an email marketing or CRM execution role, ideally within luxury or premium DTC retail
- Hands-on experience building and sending campaigns via an ESP such as Klaviyo
- Strong understanding of segmentation and lifecycle marketing principles
- A confident, proactive approach, comfortable owning the channel day to day and bringing ideas to the table
- An eye for luxury tone of voice and aesthetic, balanced with a commercial, data-informed mindset
- Understanding of the luxury customer mindset and longer purchase cycles is a plus
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Why Apply?
- Join an iconic, thriving brand at an exciting stage of its journey
- Take hands-on ownership of email within a considered, high-touch luxury environment
- Genuine opportunity to grow your ownership of the channel as the business scales
- Be part of a brand built on craftsmanship, quality and a loyal customer following
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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