Care Fertility
CRM Manager
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Join Care Fertility and help transform how we connect with and support people on their fertility journey.
At Care Fertility, our mission is simple: to make family possible for everyone. As the UK's most trusted fertility specialist, we've been helping create families for over 30 years through compassion, collaboration and expertise. We're now looking for a talented CRM Manager to help drive meaningful customer engagement, lead conversion and commercial growth.
About The Role
This is an exciting opportunity for a CRM professional who loves turning data, automation and customer insight into measurable results.
You'll be the owner and champion of HubSpot, ensuring it's being used to its full potential across sales and marketing activities. From optimising lead journeys and creating high-performing email campaigns to building dashboards and identifying conversion opportunities, you'll play a key role in shaping how we engage with prospective patients and partners.
You'll work closely with colleagues across the Marketing department while enjoying the flexibility and autonomy of a remote role - with occasional travel to Care Fertility clinics and other locations required to support collaboration, projects and business needs.
What You'll Be Doing
- Owning and managing HubSpot.
- Optimising lead journeys from website visit through to booked consultation.
- Creating, managing and improving email campaigns, nurture journeys and automated workflows.
- Building reports and dashboards that provide actionable business insights.
- Using segmentation, lead scoring and behavioural data to improve engagement and conversion.
- Working closely with sales and marketing teams to improve lead management and follow-up processes.
- Acting as our key contact with HubSpot and staying ahead of platform developments and new functionality.
- Supporting colleagues with CRM best practice, training and guidance.
- Driving continuous improvement across CRM performance, user experience and reporting.
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Who We're Looking For
We're keen to speak with people who are not only experienced CRM professionals, but who are genuinely passionate about our industry.
You'll Be a Great Fit If You
- Have strong hands-on experience managing and optimising HubSpot Sales, Service and Marketing Hubs.
- Get excited about HubSpot's roadmap, new features and evolving functionality, and enjoy finding innovative ways to unlock more value from the platform.
- Have experience working successfully in a remote environment, or are specifically seeking a remote-first role where you can thrive independently.
- Understand CRM strategy, lifecycle marketing, lead nurturing and conversion optimisation.
- Love using data and insights to drive decision-making and improve results.
- Can confidently build emails, landing pages, forms, workflows and reports within HubSpot.
- Enjoy collaborating with stakeholders while taking ownership of your own priorities.
- Are an excellent communicator with strong attention to detail.
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Bonus Points For
- HubSpot certifications (Marketing Hub, Sales Hub or similar).
- Experience in healthcare, fertility or another regulated sector.
- Experience supporting B2B communications, partnerships or commercial launches.
- Strong digital marketing skills.
We Offer
- Competitive salary
- 33 days’ annual leave (inc. public holidays)
- Pension scheme
- Life assurance
- A range of other benefits, including retail discounts, a wellbeing hub, holiday trading
About Us
We’re Care Fertility, we’re the largest private provider of IVF and fertility treatment in the UK.
We draw on the knowledge of our wider team of over 600 dedicated doctors, embryologists, nurses and support teams who all work together to ensure our patients get the very best fertility treatment.
We are leading the future of fertility healthcare, and we help our patients through the most innovative science supported by an exceptional and intuitive digital experience.
We don’t just care, we are Care Fertility.
This post is subject to a DBS check.
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