Blu Digital
CRM Manager - Fashion - Up to £60,000
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Role Overview
Are you ready to take ownership of CRM and customer engagement for an established luxury lifestyle brand? We’re hiring a commercially minded CRM Manager to take the lead on customer retention, segmentation, lifecycle marketing and loyalty.
Based in Central London (4 days office-based, 1 day remote), this is a newly established function offering the opportunity to build the CRM strategy and shape the future of customer engagement.
Responsibilities
In this role, you’ll take ownership of the CRM strategy across customer insight, segmentation, automated lifecycle flows, email marketing and retention. You’ll use customer data to understand behaviour, identify opportunities and optimise the customer journey, while working closely with Marketing, Ecommerce, Retail and Client Experience. You’ll also take ownership of the loyalty programme. This is a hands-on role where you’ll be expected to get into the detail, from optimising existing flows and developing new CRM activity through to improving customer data, reporting and testing frameworks.
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Requirements
To be successful, you’ll have around experience in CRM, ideally within retail, ecommerce, premium or luxury. Strong analytical and commercial skills are important, alongside experience with segmentation, lifecycle campaigns, retention and customer insight. Experience with Klaviyo is beneficial but not essential. We’re particularly interested in someone with a strong understanding of premium or luxury customers, excellent attention to detail and a genuine passion for delivering an exceptional customer experience.
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Key Skills and Experience
- CRM Manager / CRM Lead / Customer Relationship Manager
- Lifecycle Marketing / Retention / Loyalty
- Klaviyo
- RFM / Ecommerce / D2C / Luxury / Premium
- London role
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