Miele GB
CRM Manager (GB/IE)
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About Miele
How does a family-owned company become the global market leader in the premium segment for domestic appliances and a trusted partner for solutions in commercial and medical technology? By striving to always do better and to keep improving. This mindset defines what it means to work at Miele and drives the success of our products. Our approximately 23,000 employees can rely on one thing: those who embrace our commitment to quality will grow – both personally and professionally.
About the Role
Miele is seeking a highly organised, commercially driven CRM Manager to join a dedicated and passionate team at an exciting time of growth for the business. You will work in a dynamic, fast-paced environment with a supportive and collaborative team.
We strive to make our workplace and culture as future-ready as our world-renowned products. Join a company that has evolved since 1899 and help us continue delivering our philosophy of being “Immer Besser”
Your Responsibilities
- Management and implementation of the CRM strategy for Miele GB, driving customer acquisition, engagement, retention and lifetime value through data-led lifecycle marketing initiatives.
- CRM execution end-to-end from strategy, through build and localisation of email templates, to execution of timely, relevant and engaging campaigns driving commercial performance.
- Own and evolve core lifecycle journeys, including onboarding, activation, engagement, basket abandonment, win-back and re-engagement from strategy through build and optimisation.
- Plan and execute CRM calendar balancing frequency, relevance, and commercial priorities against the health of our lifecycle programmes.
- Responsible for maximising customer lifetime value and retention.
- Define strategy and plan for customer data acquisition in alignment with Events, Partnerships, Brand & Communications activations.
- Create and maintain customer segments to develop personalised and relevant communications.
- Define and monitor customer-centric KPIs in alignment with Global CRM team.
- Manage and analyse customer data to gain insights into customer behaviour and make strategic decisions.
- Collaboration with local stakeholders including Head of Digital Marketing, and the wider Marketing, Category and Service teams on content and calendar to deliver CRM campaigns aligned to business and commercial priorities.
- Lead relationship with Global CRM team, aligning local market requirements with global strategy, programmes and best practice.
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What We Are Looking For
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- At least 3 years of experience in a marketing or digital marketing role, with at least 2 years CRM experience.
- Consumer-focused thinking and a performance-driven approach to deliver measurable results.
- Excellent attention to detail with a strong focus on accuracy.
- Business acumen and a commercial mindset.
- Strong organisational, administrative, and time management skills.
- Effectiveness under pressure and consistent meeting of deadlines.
- Collaborative working style with clear and confident communication.
What We Offer
- A salary of up to £45,000 dependent on experience plus a competitive benefits package.
- A bonus scheme of up to 5% of salary.
- Extensive discounts on Miele products for you, your family, and your friends.
- Discounted gym membership.
- An extensive health cash plan and free eye tests.
- Additional benefits including financial advice, recognition schemes, and more.
Additional Information
This is a full-time position currently based in Abingdon with an office move to central Reading planned for Spring 2027. Hybrid working options are available.
We welcome applications from people of all backgrounds and experiences. We are committed to building an inclusive workplace where everyone can thrive.
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