Technical and Platform Expertise

• Act as the regional CRM expert across platforms (Klaviyo, Wunderkind, etc.), translating first-party data into actionable strategies in partnership with analytics and CDP teams.
• Own and optimize CRM tools and integrations, identifying opportunities to improve performance, scalability, and efficiency.
• Support global platform rollouts and ensure successful adoption across the EMEA team.

Team Leadership

• Provide strategic direction while empowering the EMEA CRM team to execute day-to-day campaign management and automation programs.
• Partner with global retention leadership to align on priorities, ways of working, and team development.
• Act as the senior CRM stakeholder for EMEA in cross-functional planning and decision-making.

Analytics, Reporting, and Budget

• Own regional CRM performance reporting, defining KPIs across engagement, conversion, retention, churn, and CLV.
• Analyse performance and translate insights into actionable strategies that drive incremental revenue and efficiency.
• Partner with global teams to standardize reporting frameworks while incorporating regional insights and contributing to global knowledge-sharing.
• Support forecasting and budget management for CRM programs, including messaging costs and vendor investments.

Cross-Functional Alignment and Expansion

• Collaborate with regional acquisition, eCommerce, and brand teams to align messaging and campaign strategies.

What You’ll Bring:

• Significant experience in CRM and lifecycle marketing, with a proven track record of driving retention, engagement, and revenue growth.
• Strong commercial insight, with experience owning or influencing revenue targets, forecasting, and performance metrics.
• Deep understanding of CRM strategy, including segmentation, automation, personalisation, and customer lifecycle management.
• Hands-on experience with leading CRM platforms (e.g. ESPs, CDPs) and a solid understanding of data structures and customer data usage.
• Advanced analytical skills, with the ability to translate data into strategic insight and clear business recommendations.
• Experience leading, mentoring, or managing teams and/or agencies.
• Excellent stakeholder management skills, with the ability to influence at all levels of the organisation.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional written and verbal communication skills, with a strong eye for detail.
• A proactive, strategic mindset with a passion for continuous improvement and innovation.
• Experience working in eCommerce or DTC environments (Shopify experience beneficial but not essential).
• Passion for customer experience and a genuine interest in pop culture and the Funko brand.

Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.

The above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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