Harnham
CRM Manager (Sportsbook)
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CRM Manager (Sportsbook)
£45,000-£50,000
Fully Remote (UK)
UK & Sweden Markets
I'm hiring a CRM Manager for an established international online gaming and sportsbook business, helping drive customer engagement, retention, and revenue across key European markets. This is a fantastic opportunity for a hands-on CRM professional who enjoys combining customer insight, campaign execution, and performance optimisation in a fast-paced digital environment.
The company
A well-established online gaming and sports betting business operating across multiple international markets, with a particularly strong presence in the UK and Mexico. The business combines a modern, digital-first culture with the scale and backing of a long-established global operator. The CRM team works closely with commercial, acquisition, and product functions to maximise customer engagement and long-term value.
The role
Reporting into the Head of CRM, you'll take ownership of CRM activity across Sportsbook customers in the UK and selected European markets. This is a managerial role, with two CRM Executives reporting into you, but it remains highly hands-on. You'll be responsible for planning, executing, analysing, and optimising campaigns while helping shape retention strategy across the business.
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What you'll be doing
- Build a deep understanding of customer behaviour and segmentation across the Sportsbook customer base.
- Plan and execute CRM campaigns across:
- SMS
- Push notifications
- In-app messaging
- Analyse campaign performance and recommend improvements to increase engagement, conversion, and retention.
- Monitor daily player activity and deliver targeted promotions and offers.
- Develop and optimise automated customer journeys and trigger-based campaigns.
- Lead A/B testing initiatives and personalisation strategies.
- Work closely with Acquisition, Compliance, and other teams to ensure successful campaign delivery.
- Line manage and support two CRM Executives.
Must-haves
- CRM, retention, or lifecycle marketing experience
- Strong analytical and data-driven mindset
- Experience building and optimising CRM campaigns
- Comfortable working autonomously and taking ownership
- Strong stakeholder management and communication skills
- Interest in sport and understanding of major sporting events relevant to UK audiences
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Highly desirable
- Gaming, gambling, sportsbook, betting, or entertainment experience
- CRM platform experience
- A/B testing and customer journey management
- Previous exposure to customer segmentation and behavioural targeting
- Experience mentoring or managing junior team members
Nice to have
- Playtech IMS experience
- International CRM experience
Why this role?
- Fully remote working
- Autonomy and ownership from day one
- Direct exposure to senior leadership, including the CEO
- Work across multiple international markets
- Manage and develop a small CRM team
- Strong opportunity to influence retention and commercial performance
Package
- £45,000-£50,000 salary
- Fully remote (UK)
- Growing international business
- Collaborative and entrepreneurial environment
- Exposure across Sportsbook and wider CRM strategy
Interview Process
- Introductory interview
- Final interview
The process is designed to move quickly for the right candidate.
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