tonies UK Limited
CRM Manager, UK (Hybrid) London
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About tonies:
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonie figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
Du als Teil von tonies:
You as part of tonies:
Overview
At tonies®, we’re building more than customer journeys, we’re creating magical lifelong relationships with families. As UK CRM Manager, you’ll play a pivotal role in turning one-time purchasers into deeply engaged Tonie fans by designing smart, joyful, and highly personalised CRM experiences that inspire repeat purchase, deepen brand love, and maximise customer lifetime value.
You’ll own the planning, execution, and optimisation of CRM across multiple channels, ensuring every touchpoint, from first purchase to years into the tonies® journey feels relevant, seamless, and delightfully on-brand. This is a role for someone who combines creativity with commerciality, using data, automation, and customer insight to unlock retention at scale.
Deine Aufgaben umfassen:
Your tasks and responsibilities will include:
- Build, develop and execute CRM campaigns across email, push notifications, SMS, and other owned channels
- Build and optimise automated customer journeys across the lifecycle journey
- Create audience segmentation strategies to improve targeting and personalisation
- Manage campaign calendars, timelines, and end-to-end delivery of CRM activity
- Analyse campaign and customer performance data to identify insights and optimisation opportunities
- Conduct A/B testing to continuously improve engagement and conversion rates
- Collaborate cross-functionally with marketing, product, creative, and analytics teams to deliver campaigns on time, including last-minute requests where required
- Take ownership of CRM workflows and timelines, managing creative design/briefing
- Ensure CRM best practices, data accuracy, and compliance with GDPR and privacy regulations
- Support reporting on CRM KPIs, including retention, engagement, and customer lifetime value, while owning the wider CRM discount strategy—defining the approach and mechanics, and establishing a regular reporting cadence to monitor performance and impact
- Partnering closely with the global CRM team to localise and implement global CRM flows tailored to the UK market
- Partnering with the Customer Happiness team to efficiently manage and resolve customer queries relating to CRM campaigns and promotional codes
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Was dich in deiner Ausbildung erwartet:
What we are looking for:
- Experience in CRM, lifecycle marketing, or customer engagement roles
- Hands-on experience using Braze CRM platform (nice to have but not essential)
- Strong understanding of customer segmentation, automation, and personalisation strategies
- Experience building and managing multi-channel CRM campaigns
- Analytical mindset with the ability to interpret campaign data and performance metrics
- Strong organisational skills with the ability to manage multiple priorities and deadlines independently
- Excellent cross-functional collaboration and stakeholder management skills
- A proactive, self-starting attitude with strong ownership and accountability
- Detail-oriented and committed to delivering high-quality work
Warum tonies?
Why tonies?
- Office - 2 days a week in the London office (set days)
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonie gifts for major life events, and exclusive staff discounts.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Equity and Diversity
At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Was unser Software Development ausmacht:
What makes our software development unique:
Gut zu wissen:
Good to know:
About us
Here at tonies, we are changing the way children listen to their favourite audio content, by making digital audio tangible. We have created a safe and playful way for children to experience stories, music and educational content that is loved by parents and children alike. By combining the best of digital technology with the magic and playfulness of figurines (the so-called Tonie), our screen-less toniebox provides the perfect platform to enjoy all the benefits and fun of great audio content, without adding to children’s screen time.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location