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CRM Marketing Manager

Redditch
Posted 1 day ago
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Hybrid – 1 day a week in the office

We are currently partnered with an outstanding D2C business as they look to appoint a CRM Marketing Manager in what is a key strategic hire for the business. As the company enters an exciting new phase of growth, we're looking for someone to take ownership of CRM marketing, review the current approach and drive meaningful change across the business.

This isn't a deeply technical CRM role. You'll understand CRM, email marketing, customer journeys and automation, but just as important will be your commercial thinking, people skills and ability to influence. You'll need the confidence and authority to challenge existing thinking, bring people with you and turn ideas into action.

We're open to people from scaled D2C/eCommerce environments as well as strong B2B SaaS or CRM-led businesses.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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What you'll be doing

  • Review and enhance the overall CRM and email marketing strategy.
  • Develop customer lifecycle, retention and engagement programmes.
  • Improve customer journeys through better segmentation, personalisation and communication.
  • Use customer and campaign insight to identify opportunities and drive commercial growth.
  • Work closely with Digital, Product, Sales and Data teams to drive change across the business.
  • Lead and develop the CRM Executive and help shape the future direction of CRM.

About you

  • Strong CRM/customer marketing experience gained within a scaled D2C/eCommerce business, B2B SaaS or another CRM-led environment.
  • Experience improving or reshaping CRM and email marketing strategy and delivering measurable results.
  • A good understanding of customer lifecycle, retention, segmentation, email marketing and marketing automation.
  • Strong people skills with experience leading and developing others.
  • The confidence and authority to challenge, influence senior stakeholders and drive change.
  • A commercial mindset with the ability to turn customer insight and data into action.

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Why apply?

  • This is a genuine opportunity to take ownership of CRM marketing within a successful and growing business. You'll have the backing to challenge the status quo, introduce new ideas and make meaningful change, with the opportunity to develop the function as the business grows.
  • If you're a commercially minded CRM marketer who enjoys leading people, influencing across a business and turning strategy into action, we'd be keen to hear from you.
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Skills

CRM Strategy
Email Marketing
Customer Lifecycle Management
Marketing Automation
Customer Segmentation
Personalisation
Retention Marketing
Stakeholder Management
People Management
Commercial Thinking
Data Analysis
Customer Journey Mapping

Location

Redditch, England, United Kingdom

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