• Lead the creation, implementation, and analysis of CRM marketing campaigns, with a particular focus on email, to CDP’s diverse range of audiences.
• Evaluate the performance of email marketing activity, deriving and disseminating insights clearly. Identify and implement opportunities to evolve our approach.
• Build an understanding of our audiences’ behavior, working with colleagues across Marketing & Communications to build a holistic understanding of people’s interactions with us and the levers for increasing conversion and engagement.
• Build and maintain subject matter expertise on D365 Marketing and CDP’s use of it, continually seeking opportunities to improve and iterate our plans and setup.
• Provide D365 Marketing and CRM Marketing advice to colleagues across the Marketing & Communications function and more broadly, translating marketing and business objectives into clear, measurable plans based on data-driven insights.
• Develop compelling email content based on best practice, identify opportunities to test, learn, and improve.
• Manage the creation of automated customer journeys, monitoring, and reporting on results.
• Train and support colleagues on the Dynamics 365 marketing functionality, as well as CDP’s processes and guidelines.

Actively contribute to an effective and engaged team, clear on its purpose and contribution, by:

• Ensuring you know what is expected of you, through regular 1:1’s, having clear objectives in place, and participating in open and honest performance and development conversations.
• Ensuring a respectful and inclusive workplace, where team members communicate openly, share knowledge so it can be used, and respect difference.
• Living the CDP Values and demonstrating the behaviors appropriate to your position.

We're looking for:

• Demonstrable experience of driving value through CRM / customer lifecycle marketing for a complex, mission-driven organization.
• Experience of superuser-level CRM access, with the ability to train and support others.
• Experience of using marketing automation applications to run complex mailings, with continued improvement and learning integral to the approach.
• Excellent data analysis skills and the ability to distill actionable insight from wide-ranging data. Familiarity with a range of marketing analytics tools including Google Analytics, Hootsuite, Google Data Studios.
• Strong written communication skills and the ability to support colleagues to create compelling email content.
• Experience of building brand engagement through email marketing plans.
• Excellent interpersonal and presentation skills, with the ability to build strong internal relationships and communicate findings clearly.
• Experience of delivering B2B email marketing campaigns within a global organization that communicates in multiple languages.
• Experience with Microsoft Dynamics 365.

Salary and benefits:

The salary banding for this role is £39,525 - £49,407/year, 30 days’ holiday plus bank holidays, generous non-contributory pension provision, Employee Assistance Programme, life assurance, training and development, flexible working opportunities, and other benefits.

Final offer amount depends on multiple factors such as candidates' experience and expertise, geographic location, total compensation, and market data.

This is a permanent role based at CDP’s London office. Interested applicants must be eligible to work legally in the UK and live within a commutable distance of the London office and be comfortable with 2 days in the office per week.

Before you apply:

We’ll only use the information you provide to process your application. For more details on how we use your information, see our applicant’s privacy notice. By uploading your CV and covering letter, you are permitting CDP to use the information you have provided for recruitment purposes.

How to apply:

Please upload your CV in English via the application form. Applications will be reviewed on a rolling basis, so early applications are encouraged.