AS Watson
CRM Marketing Specialist
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Why This Role Matters
This is a pivotal role supporting our O+O (Offline & Online) strategy, to deliver a joined-up, customer-focused approach to marketing across our European business units. Working closely with CRM, digital, analytics and marketing teams, you will use customer, traffic and performance data to identify opportunities to improve engagement, retention and customer lifetime value. You will help business units make better marketing decisions by connecting insights across channels, identifying opportunities for growth and supporting the delivery of consistent customer experiences across our brands, that shapes how millions of customers experience our brands so we can put a smile on our customers' faces today and tomorrow.
What You'll Be Doing
- Build a clear understanding of how digital channels, CRM activity and store marketing work together to attract, engage and retain customers.
- Support marketing teams across Europe to improve customer engagement, increase traffic and grow long-term customer value through CRM channels including email, push notifications and SMS.
- Use customer and marketing data to identify opportunities, spot trends and provide recommendations that support better marketing decisions.
- Help connect activity across CRM, search, paid media, social media, affiliate marketing, websites, apps and store marketing to create a more consistent customer experience.
- Review performance across the customer journey, balancing immediate results with opportunities to build loyalty, retention and repeat engagement.
- Work with marketing specialists to develop and evaluate tests, share results and help apply successful ideas across different markets.
- Build strong relationships with marketing teams, data specialists and external partners, bringing together insights and recommendations that support business growth.
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What You'll Bring
- Experience in CRM, digital marketing or customer marketing, with a strong understanding of how different marketing channels work together to engage customers.
- The ability to interpret customer, marketing and performance data, turning insights into clear recommendations and actions.
- Experience using customer data, audience segmentation and personalisation to improve marketing performance and customer experience.
- A strong understanding of customer behaviour and how different marketing activities influence customer decisions and experiences.
- Strong communication and presentation skills, with the ability to explain complex information in a clear and engaging way.
- Excellent relationship-building skills, with a positive and engaging approach that helps bring people together and gain support for new ideas.
- A positive, proactive approach, bringing energy, curiosity and a genuine desire to learn, share ideas and help others succeed.
How You Will Make An Impact
- Help marketing teams make smarter decisions by turning customer and performance data into clear, actionable recommendations.
- Identify opportunities to improve how different marketing channels work together, creating a more connected and consistent customer experience.
- Help teams focus on the opportunities that will have the greatest impact on customers and business performance.
- Share insights, ideas and best practice that help teams build confidence in using data, testing and personalisation to improve results.
- Bring people together around a shared understanding of performance, helping teams prioritise opportunities that will have the greatest impact.
- Bring together different perspectives, data and expertise to help teams make confident, well-informed decisions.
- Use curiosity, initiative and a fresh perspective to uncover new opportunities that drive growth and improve the customer experience.
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Who We Are
You may not have heard of us, but you'll know our brands! AS Watson is the world's largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year. From Superdrug, Kruidvat and Watsons, The Perfume Shop and many more, our brands are loved by customers around the world. Behind them are passionate people who are encouraged to innovate, collaborate and grow.
What You'll Get From Us
- Competitive Salary and Bonus Scheme
- Exclusive Discounts - Enjoy savings across our iconic brands.
- Holiday entitlement
- Hybrid Working Model
- Refer-a-friend scheme
- Learning and Development Opportunities - Grow your skills with tailored programmes.
- Mental Health and Wellbeing Support
- Life Assurance
- Interest Free Loans
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