Beauty Pie
CRM Programming Executive
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About the Role
Beauty Pie is on a mission to reinvent beauty shopping. As the world's first luxury beauty buyers' club, we give our members access to the very best beauty and wellness products at transparent prices, without the traditional retail mark-up.
Everything we do starts with our members. From discovering the next cult skincare launch to enjoying exclusive member perks, we're constantly looking for new ways to create engaging, rewarding experiences that keep our members coming back.
Lifecycle Marketing sits at the centre of that experience. We're looking for an ambitious CRM Executive who's passionate about email marketing and ready to take the next step in their career.
This is an exciting opportunity for someone moving from a CRM Coordinator who wants to own campaigns end to end while developing both their technical expertise and commercial thinking.
You'll play a key role in bringing our weekly marketing calendar to life—from exciting product launches and exclusive member perks to major trading moments and founder-led campaigns.
Working alongside Creative, Studio, Copy, Marketing Operations, Data, E-commerce and Acquisition, you'll collaborate with some of the most talented teams in the business. You'll also have the opportunity to work on campaigns that are regularly reviewed by our Founder, giving you exposure that's rare at this stage of your career.
If you're someone who loves email marketing, thrives in a fast-paced environment and gets genuine satisfaction from producing flawless work, we'd love to hear from you.
As our CRM Executive, you'll be the driving force behind our weekly CRM newsletter programming, owning the end-to-end delivery of customer communications that reach millions of Beauty Pie members.
You'll own campaigns from initial brief through to deployment and performance analysis, ensuring every campaign is executed accurately, on time and to the highest possible standard. You'll constantly look for ways to improve campaign performance through thoughtful testing, commercial insight and continuous optimisation.
No two weeks are the same. From launching breakthrough skincare innovations and exclusive member perks to supporting key trading events and founder-led campaigns, you'll play a key role in bringing our marketing calendar to life.
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Key Responsibilities
- Have 1–3 years' experience in CRM, Email Marketing or Lifecycle Marketing, ideally within e-commerce, retail or beauty.
- Love email marketing and enjoy seeing campaigns come to life.
- Have exceptional attention to detail you spot the typo, the broken link and the incorrect personalisation before anyone else does.
- Take genuine pride in delivering error-free work and holding yourself to exceptionally high standards.
- Are commercially curious and naturally want to understand why campaigns perform the way they do.
- Are highly organised and able to manage multiple campaigns and deadlines in a fast-paced environment.
- Enjoy collaborating with creative, commercial and technical teams to deliver the best possible customer experience.
- Feel confident analysing campaign performance and turning insights into actions.
- Have experience using CRM platforms such as Iterable, Braze, Klaviyo or Salesforce Marketing Cloud.
- Have a basic understanding of HTML and email best practices, or are excited to develop these skills further.
- Take ownership, show initiative and are always looking for ways to improve.
What Success Looks Like
- Every campaign is delivered accurately, on time and to an exceptionally high standard.
- Campaign performance continually improves through thoughtful testing, optimisation and commercial insight.
- Stakeholders trust you because you're organised, proactive and consistently deliver high-quality work.
- You're recognised as the go-to person for CRM campaign execution and operational excellence.
- You continuously identify opportunities to improve our newsletter programme, customer experience and ways of working.
Campaign Ownership
- Own the end-to-end delivery of weekly newsletter campaigns, including product launches, member perks, promotional campaigns and product-led storytelling.
- Manage campaigns from initial briefing through to build, QA, approval, deployment and post-campaign review.
- Ensure every campaign is delivered accurately, on time and to an exceptionally high standard.
- Work closely with the Lifecycle team to coordinate campaign delivery and maintain quality throughout the execution process.
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Campaign Planning & Collaboration
- Lead weekly newsletter planning meetings with Studio and key stakeholders.
- Translate campaign briefs into clear execution plans, ensuring campaign objectives, customer stories and commercial goals are clearly understood.
- Work closely with Studio, Copy, Marketing Operations, Data, E-commerce and Acquisition teams to deliver best-in-class campaigns.
- Partner with the Email Designer to ensure Figma boards are always accurate, organised and ready for build.
- Own and maintain the CRM contact plan, ensuring all stakeholders have clear visibility of campaign activity and priorities.
Campaign Performance & Optimisation
- Analyse weekly campaign performance, identifying key insights and actionable recommendations to improve future campaigns.
- Contribute to weekly trade reporting, providing commentary on newsletter performance, promotional activity and customer engagement.
- Conduct regular competitor analysis, sharing market trends, inspiration and opportunities with the wider business.
- Develop and execute A/B tests using a structured test-and-learn methodology, embedding learnings into future campaigns.
Technical Excellence
- Build and amend emails using HTML where required, continuously improving efficiency and campaign quality.
- Ensure all campaigns meet best practice for email rendering, deliverability, accessibility and quality assurance.
- Continuously identify opportunities to improve CRM processes, campaign execution and operational efficiency.
Benefits
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
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