Gutology
CRM / Retention Manager
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CRM / Retention Manager at Gutology
Remote, London · Full-time · £50,000–£53,000
The Opportunity
We're hiring a CRM/Retention Manager to take ownership of our lifecycle marketing, from churn and repeat purchase to email/SMS performance. You'll run the CRM calendar, build and optimise lifecycle journeys, and own our reporting dashboard, with real scope to shape testing and personalisation strategy as you grow into the role. This is a standalone role with no direct reports today, ideal for someone 3–6 years into their CRM career who wants ownership and autonomy without yet needing to manage a team.
Your Responsibilities
- Own the CRM/lifecycle calendar and campaign delivery across email and SMS
- Build and optimise lifecycle journeys — welcome, win-back, repeat purchase and more
- Run A/B tests and use the results to keep improving performance
- Own our CRM reporting dashboard and report on retention and repeat purchase
- Work closely with paid media and ecommerce to keep retention aligned with the wider business
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About you
Essential:
- 3–6 years in CRM, lifecycle or retention marketing
- Hands-on ESP experience (Klaviyo preferred)
- A background in ecommerce, subscription or repeat-purchase retail
- Genuine curiosity about what drives retention, not just campaign delivery
- Fluent in English
Desirable:
- Klaviyo experience specifically
- Experience contributing to testing roadmaps or lifecycle strategy documentation
- Exposure to working alongside paid media and ecommerce teams
About Us
For a century, oral care has been antibacterial. At Gutology, we're proudly, passionately pro-bacteria, because the science is clear that we don't just carry trillions of microbes, we depend on them.
So we're building a premium oral care brand that works with the mouth, not against it. The mouth is home to the body's second-largest microbiome, yet the industry still reaches for harsh antibacterial formulas. We create products that are natural, low-tox and high-efficacy: science-backed formulations designed not to sterilise life, but to let it thrive.
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That belief runs through everything we do. We're a team of Gutologists, curious, rigorous and values-led, who hold ourselves to the standard of the people we serve: no shortcuts on science, no compromise on ingredients, no marketing that outruns the evidence. And we're ambitious about it: We have big plans to make bacteria the next big thing, and we're just getting started.
Why Gutology?
- Real ownership from day one
- A clear growth path as the retention function scales
- A genuine seat at the table - your ideas on testing, personalisation and lifecycle strategy will actually get built
- Pension scheme (3% company contribution)
- 25 days annual leave
- Remote working
Email phoebe@gutology.co.uk to submit your CV. Please include a summary about why you'd be the best person for this role!
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