Marleybones
CRM & Retention Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
CRM & Retention Manager
Marleybones | Pantry Fresh® Dog Dining
📍 London · 🐾 Full-time · 🏠 Hybrid (3 days/week in our very dog-friendly office) · 🕘 9am to 6pm · 💷 £38,000–£45,000
Woof! Welcome to Marleybones 🐶 Marleybones makes fresh dog food easy. We take the hassle out of frozen food by serving up gently cooked, nutritious meals made from real, high-quality ingredients. No freezer, no defrosting, no faff. Our story started with one dog: Marley. Our founder Josephine couldn't find a food that was both genuinely fresh and genuinely easy. Everything was either frozen and fiddly, or processed and underwhelming. So she built one.
Today, that idea (real ingredients, cooked gently, kept in the cupboard) has grown into a fast-growing subscription brand with a loyal, tail-wagging community behind it. In fact, 98% of our customers tell us they're happy they switched.
We're a small, ambitious team that moves fast, backs each other, and takes our dogs' dinners (and our data) very seriously. We're also a proudly dog-friendly office, so if you join us, expect four-legged colleagues under the desks, the occasional squeaky toy meeting interruption, and zero judgement for talking about your dog in every meeting.
We're now looking for a CRM & Retention Manager to own our email and SMS programme — and fetch even better results from it.
The Role
As our CRM & Retention Manager, you'll own lifecycle marketing at Marleybones end to end — in Klaviyo, across email and SMS, from the first welcome message to a subscriber's hundredth box. You'll run the campaign engine, optimise the flows, and own the numbers that matter: retention across the whole subscriber lifetime (not just the first month), add-on attach rate, and the revenue your channel drives.
This is a hands-on, builder role with real ownership. You won't be briefing someone else to build flows — you'll be in Klaviyo yourself, shipping campaigns weekly, segmenting audiences, always testing, and digging into the data to work out what's actually working and why.
You'll report into our Head of Growth and work closely with Brand, Retention/CX and Ecommerce to make sure every email and text feels unmistakably us: warm, straightforward, a little cheeky, and always focused on the dog.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Be Doing
- Run the campaign engine — 3–4 campaigns a week to non-subscriber audiences (our list, quiz completers, lapsed trialists, winback pool), plus a regular slate to active subscribers, where upsell and retention campaigns live — you'll shape that cadence through testing
- Own and optimise our Klaviyo flows across email and SMS — welcome, abandonment, onboarding, post-purchase, winback. SMS is live today and yours from day one
- Boost retention across the full subscriber lifecycle — the early weeks matter most, but your mandate runs the whole lifetime: engagement, replenishment and churn-risk campaigns to the active base, informed by our CX team's churn research
- Grow add-on attach rate — building the segments and campaigns that introduce treats, supplements and oils to the right dog parents at the right moment
- Test regularly, across both channels — testing isn't a one-off here; subject lines, send times, offers and flow structure should always have something live being tested
- Report on what matters — campaign and flow revenue, revenue per subscriber, attach, churn and reactivation — leading with evidence rather than instinct
- Be the voice of the customer — flagging subscription friction (editing orders, managing multiple dogs on one account) back to the team with data on what it costs us
- Work well beyond your own channel — partnering closely with paid, organic, CX and retail so CRM never operates in a silo
Are You Our Next Top Dog? (What You'll Bring)
Must haves:
- 2–4 years of hands-on Klaviyo experience at a DTC ecommerce brand — flows, segmentation and campaigns you built yourself, not briefed to an agency
- You've run SMS alongside email (Klaviyo SMS ideal; Attentive or similar works too)
- You've personally run a busy, multi-send weekly campaign calendar — copy through to ship — without dropping the lead
- Solid, proven experience running structured tests (subject lines, send times, offers, flows)
- Comfortable with numbers — you can read a campaign report, attribute revenue properly, and know what to do next
- Strong copywriting instinct — warm, human copy that still sounds like a real person
- A good design eye — comfortable in Canva (or similar) and able to make an email look clean and on-brand without a designer on call
- Confident using AI tools as part of your everyday workflow, from drafting copy to speeding up reporting
- Independent and agile, comfortable making decisions and adjusting quickly as priorities change
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to haves:
- Subscription experience (Skio or Recharge)
- Familiarity with pet, food, or health and wellness brands
- A dog of your own (not required, but let's be honest, it helps)
The Practical Stuff
- Salary: £38,000–£45,000, dependent on experience
- Hours: 9am to 6pm
- Location: hybrid, with 3 days a week in our London office
- Team: you'll report into our Head of Growth, working closely with Brand, Retention/CX and Ecommerce
Life at Marleybones 🦴
- A genuinely dog-friendly office. Bring yours in, or borrow one of ours for cuddles on a tough day
- A small, close-knit team where your work has real, visible impact, with no getting lost in a big org chart
- A brand people actually love, with real customer stories, real proof points, and a product we're proud to talk about
- A culture built on being warm, straightforward and honest, backed by data rather than just opinions
- The chance to properly own a channel and its numbers, rather than just managing a small slice of someone else's plan
How to Apply
If you know your flows from your segments, your open rate from your click rate, and you're ready to help even more dogs (and their humans) join the Clean Bowl Club™, we'd love to hear from you.
Apply with your CV and complete our short application questionnaire (link — added when the questionnaire goes live). It includes telling us about the best CRM campaign, flow or test you've ever run, and why it worked.
What to expect: a short questionnaire, a 30-minute video call, a practical skill test, then a final in-person interview at our office. We move fast and we'll keep you posted at every stage.
Marleybones is an equal opportunity employer. We welcome applications from everyone, regardless of background, and we promise not to judge you for oversharing about your dog in the interview.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location