CRM Segmentation Manager

The Brand

This opportunity is with a major UK retailer whose Digital function is investing seriously in customer data and personalisation, building a dedicated CRM team with specialist roles rather than treating segmentation and audience-building as an afterthought within a broader marketing team. It's a fast-paced, hybrid-working environment, offering the chance to build genuinely foundational infrastructure — the audience and segmentation capability that the rest of the CRM function relies on — within a well-resourced, rapidly developing digital team.

The Role

This is a CRM Audience Insights & Segmentation Officer position sitting within the Digital team, reporting into the CRM Customer Engagement Manager. The person in this role builds and maintains the customer segmentation and audience frameworks that power personalised CRM and digital experiences — turning behavioural, transactional, and engagement data into scalable, reusable audiences within Salesforce Data Cloud. That means developing behavioural, lifecycle, propensity, and affinity-based segments, translating customer personas and research into actionable audiences, and working closely with Consumer Insights, Data & Analytics, and the wider CRM team to ensure those audiences are genuinely useful, accurate, and well-governed. It's as much a technical platform-building role as an analytical one — the person becomes the resident expert on "who our customer is" for the wider Digital team.