CRM Senior Executive | International Law Firm | London (EC2N) | up to £50k with hybrid working

We are working with a leading international law firm to recruit a CRM Senior Executive to join its Marketing & Business Development team. This is a key role within the CRM function, supporting the effective use of the firm’s CRM and e-marketing platforms and helping to drive data quality, user adoption and targeted business development activity.

Working closely with the CRM Manager, you will play a leading role in the day-to-day management of the firm’s CRM and e-marketing systems. You will act as a key point of contact for users, resolving queries, providing guidance and promoting best practice across the business.

Key responsibilities include:

• Managing CRM and e-marketing user queries and supporting the resolution of data change requests.
• Taking a lead role in data quality, data stewardship, mapping, importing and maintaining accurate records.
• Supporting the delivery of CRM and e-marketing training, including new starter induction and group sessions.
• Providing guidance on contact and relationship management, list creation, reporting and complex marketing campaigns.
• Building and maintaining targeted marketing lists, including those supporting key client and strategic growth programmes.
• Producing data quality reports and supporting initiatives to improve the accuracy and effectiveness of CRM data.
• Developing and maintaining best practice guides and training materials.
• Working with superusers and focus groups to gather feedback and identify opportunities for system development.
• Supporting CRM dashboards, reporting and the ongoing improvement of e-marketing activity.